Case study about a migration from Shopware to Shopify Plus within 3 months.
introduction
Hanse Syntec specializes in the provision of EPDM membranes for roofs and building waterproofing, which offer a 20-year material guarantee and are characterized by their ecology, durability, and weather and temperature resistance.
Challenge
The primary motivation for switching from Shopware to Shopify was the limitations of the previous system's customizability. Shopify, particularly Shopify Plus, was considered a suitable platform for further scaling due to its extensive e-commerce capabilities and support for complex checkout and B2B features.
Project goals
The main goal of the project was to migrate all company and customer data, including configurable products with over 100 variants. Furthermore, a new user experience and user interface (UX/UI) was to be developed to improve customer satisfaction and interaction.
Implementation
The relocation process included several key steps:
- Competitor analysis: A thorough market research was conducted to gain insights into and outperform existing solutions.
- UX/UI development: Based on findings from the competitor analysis, a new design was developed in Figma.
- Front end development: The Figma design was implemented into a functional Shopify frontend.
- Structure of the product configurator: A special configurator was developed for the complex product variants.
- Rollout of the B2B store: A dedicated B2B shop was set up parallel to the main store.
- Launch: The new Shopify store was successfully launched.
Further steps
After the store launch, continuous analytics and customer feedback surveys are planned to continuously improve the platform. This includes adapting features and fine-tuning the user experience based on direct user feedback.
conclusion
Migrating from Shopware to Shopify has enabled Hanse Syntec to modernize its online presence and lay the foundation for future growth. Shopify Plus's enhanced customizability and expanded e-commerce features provide Hanse Syntec with the flexibility it needs to respond quickly to market changes and strengthen its competitive position.