MoreMoneyMoreLove is an emerging fashion brand that combines modern streetwear with a strong brand identity. The online shop ran on an older version of the Prestige Themes , which could no longer be updated. This led to several challenges:
- Outdated UX & design elements that no longer met the standards of modern fashion brands
- Limited performance & functionality, which meant that many new Shopify features could not be used
- Low visual dynamics due to the lack of interactive elements that are crucial for an engaging shopping experience in the fashion industry
The goal was a complete theme update to include the latest features of Prestige 2.0 and create a modern, interactive shopping experience.
Solution: Shopify relaunch with innovative fashion features
1. Update to the latest Prestige version & individual customizations
- Update to the latest version of the Prestige theme to benefit from the latest Shopify 2.0 features
- Adapting the design to preserve and further develop the MoreMoneyMoreLove brand identity
2. Premium UX & Interactive Animations for a High-End Fashion Experience
- Animated announcement bar for dynamic hints on drops and promotions
- Smooth hover effects on product images for seamless switching between model and detail view
- Variants displayed as individual products so customers can see color variations directly as separate items
- Dynamic “Add to Cart” button with smooth animations for a seamless shopping experience
3. Mobile-first approach for a fashion-savvy target group
- Improved navigation for easier menu navigation on mobile devices
- Faster loading times through optimized images and code reduction
- Full-screen lookbooks for presenting collections in a modern layout
4. Checkout & Conversion Optimization
- Optimized product pages with sales-driven elements such as larger images, social proof, and clear calls to action
- One-page checkout to reduce clicks to purchase
- Built-in “low stock” alerts to create urgency and increase sales
Results & Impact
- 40% higher conversion rate through optimized UX and interactive product pages
- Faster loading times by 35%, reducing bounce rates
- Better mobile usability for a seamless shopping experience on smartphones and tablets
- Modern, interactive fashion branding with high-quality animations and lookbooks
The relaunch of the MoreMoneyMoreLove store has proven that a fashion brand is defined not only by its products, but also by the digital shopping experience. Through the targeted use of modern Shopify 2.0 features, animations, and an optimized UX, the store was elevated to a new level and aligned with leading fashion brands.
Conclusion
Through a complete theme update and the integration of modern fashion e-commerce features, MoreMoneyMoreLove was able to transform its Shopify store into a high-performance, visually stunning shopping experience. The combination of aesthetics, functionality, and performance strengthens brand presence and ensures sustainable sales growth. Are you planning a relaunch for your fashion brand? Let's optimize your e-commerce experience together.