Tracking Setups for Shopify – Don't rely on gut feeling. Rely on data.
If you're investing in ads, content, and optimization, but aren't sure what really works, you need a clean, professional tracking setup for Shopify that gives you full control over your data.
Niccos Media helps you to correctly capture all important data sources, evaluate them in compliance with GDPR, and translate them into concrete optimizations – whether with Google Analytics 4, Meta Pixel, Server Side Tracking, or Tag Management.
Why a clean tracking setup is crucial
- You can only improve what you measure
- Missing or incorrect tracking = wrong decisions
- Without server-side tracking, you are increasingly missing data (iOS & consent issue)
- Only a clean setup allows precise A/B testing and conversion attribution
Our tracking services for Shopify & Shopify Plus
- Setup & configuration of Google Analytics 4 (incl. events, e-commerce tracking, funnels)
- Meta Pixel / Facebook Conversion API – server-side or hybrid
- Google Tag Manager (GTM) setup including custom events
- Consent-compliant integration via cookie banner & consent mode
- Tracking of add-to-cart, checkout, purchase, scroll, video, UTM and much more
- Data validation & error analysis via debugging & tag assistant
Optionally possible:
- Server side tracking with Stape.io, GTM Server or Shopify Pixel API
- Integration with BI tools such as Looker Studio, Triple Whale or Segment
- Dashboards for performance evaluation (GA4 + Meta + UTM KPIs)
Your advantages with Niccos Media
- Technically clean setup directly in the code or via GTM
- Tracking + Shopify expertise from a single source
- We don’t just analyze – we also implement directly
- Ideal for growing brands that want to scale data-driven
Start tracking setup now
Decisions based on gut feeling cost you growth. With a clear tracking setup, you know what's working – and can optimize specifically.
Talk to us about your Shopify tracking – we’ll bring clarity to your data.