Tracking Setups for Shopify – Don't rely on gut feeling. Rely on data.

If you're investing in ads, content, and optimization, but aren't sure what really works, you need a clean, professional tracking setup for Shopify that gives you full control over your data.

Niccos Media helps you to correctly capture all important data sources, evaluate them in compliance with GDPR, and translate them into concrete optimizations – whether with Google Analytics 4, Meta Pixel, Server Side Tracking, or Tag Management.

Why a clean tracking setup is crucial

You can only improve what you measure
Missing or incorrect tracking = wrong decisions
Without server-side tracking, you are increasingly missing data (iOS & consent issue)
Only a clean setup allows precise A/B testing and conversion attribution

Our tracking services for Shopify & Shopify Plus

Setup & configuration of Google Analytics 4 (incl. events, e-commerce tracking, funnels)
Meta Pixel / Facebook Conversion API – server-side or hybrid
Google Tag Manager (GTM) setup including custom events
Consent-compliant integration via cookie banner & consent mode
Tracking of add-to-cart, checkout, purchase, scroll, video, UTM and much more
Data validation & error analysis via debugging & tag assistant

Optionally possible:

Server side tracking with Stape.io, GTM Server or Shopify Pixel API
Integration with BI tools such as Looker Studio, Triple Whale or Segment
Dashboards for performance evaluation (GA4 + Meta + UTM KPIs)

Your advantages with Niccos Media

Technically clean setup directly in the code or via GTM
Tracking + Shopify expertise from a single source
We don’t just analyze – we also implement directly
Ideal for growing brands that want to scale data-driven

Start tracking setup now

Decisions based on gut feeling cost you growth. With a clear tracking setup, you know what's working – and can optimize specifically.

Talk to us about your Shopify tracking – we’ll bring clarity to your data.