Gusti Leather: From traditional craftsmanship to a global e-commerce brand
Gusti Leder stands for handcrafted leather bags and accessories – sustainably produced and known throughout Europe.
The previous Shopware store was functional but limited: slow processes, restricted scalability, and manual processes between online and POS systems.
The switch to Shopify Plus was intended to create a high-performance, internationally scalable and integrated commerce platform.
challenges
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Complex engraving configurator on the product detail page (PDP)
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Manual discount and voucher management without a central system
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No unified ERP connection for warehouse, orders and returns
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Limited internationalization in Shopware
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Many brick-and-mortar locations with their own POS system, not synchronized with the online shop
Goals
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Migration from Shopware to Shopify Plus
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Development of an engraving configurator with live preview on the PDP
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Central administration of discounts, vouchers and promotions
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Complete ERP integration for process automation
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Internationalization via Shopify Markets for over 15 countries
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Linking online and POS systems for unified inventory management
Our solution
We have fully migrated Gusti Leder to Shopify Plus and created a future-proof infrastructure:
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Custom engraving configurator: Development of a custom Shopify app with real-time preview directly on the PDP
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Migration of discounts & vouchers: Automated transfer of all Shopware discounts to the Shopify Discount Engine
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ERP integration: Connection via REST API with real-time synchronization of inventory, orders, and returns.
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Shopify Markets Setup: Rollout in 15+ countries with local tax, currency and domain logic
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POS integration: Linking all physical stores to the Shopify system for consistent customer data and inventory.
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Performance-optimized theme: Development of a custom theme with a focus on loading time, UX, and brand impact
Results
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Go-live in under 8 weeks
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Optimized conversion rate through improved UX and engraving configurator
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100% automated discount and coupon logic via Shopify Plus
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Fewer support tickets thanks to stable ERP and POS synchronization
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International expansion into over 15 countries with Shopify Markets
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Future-proof infrastructure for a global brand presence