Hairshop-Pro is an established online shop for professional hairdressing and care products – for both end customers. Hairshop-Pro caters to both individual and business customers. With a wide product range, fast delivery times, and high customer satisfaction, Hairshop-Pro is one of the leading suppliers in the beauty and haircare industry.
As part of a targeted e-commerce strategy, the company decided to migrate from PlentyMarkets to Shopify Plus in order to increase shop performance and make internal processes more efficient.
Challenge: Limitations of the old system
The previous e-commerce system based on PlentyMarkets was increasingly reaching its functional and structural limits:
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Limited usability for internal teams
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Extensive maintenance and hardly any freedom for marketing.
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Few options for targeted conversion rate optimization (CRO)
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Limited scalability and poor mobile UX
The solution: A switch to Shopify Plus , with a focus on better usability, faster maintenance and a clearly structured PlentyMarkets PIM integration .
Project goals: Focus on performance and usability
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Increase conversion rate through optimized customer journey
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Increase the average order value through cross-selling and upselling strategies.
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Simplify the Shopify backend for internal teams
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Separation of PIM and storefront to enable more flexible further development.
Implementation: Shopify Plus as a high-performance storefront, PlentyMarkets as the central PIM.
PlentyMarkets' migration to Shopify Plus was completed in just 3 months. The process:
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Technical decoupling of PIM & Storefront
PlentyMarkets will remain as a PIM (Product Information Management) system. An automated interface synchronizes product data with Shopify in real time. -
UX/UI redesign
A modern, responsive design was created and implemented in Figma with a focus on conversion optimization and mobile usability. -
Shopify Plus Setup & Data Migration
Complete migration of all relevant data: products, variants, customer accounts, pricing logics, payment methods and tax rates. -
Conversion Rate Optimization (CRO)
Introduction of high-performance features: quantity discounts, product bundles, optimized checkout flows, sticky CTAs, and much more. -
Team enablement & training
Shopify was tailored to the needs of the marketing and customer service teams. Campaigns, promotions, and product ranges can now be managed independently.
Results: Significant increase in sales and efficiency gains
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+35% Conversion Rate Uplift after Launch
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Increasing the average order value through upselling modules
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Significantly faster maintenance of product ranges, promotional pages and campaigns.
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High satisfaction among internal teams due to intuitive usability
Outlook: Shopify Plus as a foundation for future growth
With Shopify Plus as a scalable storefront and PlentyMarkets as a PIM, Hairshop-Pro is technically ideally positioned for:
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internationalization
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Expanding B2B functionality on Shopify
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Further personalization of the user experience
Conclusion: Successful Shopify migration as a business booster
The migration from PlentyMarkets to Shopify Plus was a crucial step in modernizing Hairshop-Pro's system landscape. By separating the PIM and storefront, achieving a high-performance UX, and implementing easy maintenance in the Shopify backend, not only were internal processes improved, but sales and conversion rates measurably increased.