MYCR7: From Retail to International E-Commerce Brand
MYCR7, the exclusive sports and lifestyle brand by Cristiano Ronaldo, has primarily been present in brick-and-mortar retail stores.
With growing demand for international orders, the team sought a scalable e-commerce solution to build direct sales to Europe and Switzerland.
challenges
- No central shop system for international markets
- Different price structures and tax rates (EU / CH)
- Manual order processing without ERP integration
- High dependence on brick-and-mortar retail
Goals
- Building a high-performing D2C store for EU & CH
- Display of multiple currencies and tax rates
- Full control over brand experience & conversion
- Seamless scaling for future product drops
Our solution
We migrated MYCR7 to Shopify Plus and built a fully international e-commerce infrastructure:
- Shopify Markets setup for EU & Switzerland with automatic pricing and tax logic
- Custom theme development with a focus on performance and brand impact
- ERP integration for automated ordering and warehouse processes
- Multilingual and multi-currency checkout for seamless customer experiences
- Launch campaign including tracking setup, pixels & Klaviyo automations
Results
- Go-live in under 6 weeks
- >40% increase in conversion rate compared to previous online sales
- Revenue growth in the first month after launch
- Building a scalable infrastructure for future international drops