B2B Commerce
B2B commerce differs substantially from selling to consumers: business customers expect individual price lists, tiered pricing, payment terms, multiple buyers per company and often an approval workflow for orders. Add net-price display, VAT ID validation and integration with inventory management or an ERP system.
Shopify has expanded its B2B capabilities significantly in recent years. With B2B on Shopify (available in Shopify Plus), you can model company profiles, catalogs with dedicated price lists, payment terms and quantity rules natively, with no separate B2B store required. Alternatively, many merchants run a dedicated B2B store or use app-based solutions.
For brands with a mixed business, the central question is whether B2B and D2C should run in the same store. A shared store reduces maintenance; a separate store allows completely different assortments and processes. The right architecture depends on your catalog, pricing logic and connected systems.
Services
Frequently asked questions about B2B Commerce
Can Shopify handle B2B?
Do I need a separate store for B2B?
Related terms
Shopify Plus
Shopify Plus is Shopify's enterprise plan for larger merchants, with extended capabilities such as B2B, checkout customization, more automation and higher API limits.
View termERP Integration
An ERP integration connects the store to the enterprise resource planning system so that products, inventory, prices and orders sync automatically between the two.
View termD2C (Direct-to-Consumer)
D2C (direct-to-consumer) is a brand selling directly to end customers through its own channels, without intermediaries or marketplaces.
View term
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