B2B Commerce
B2B commerce is digital trade between businesses, with requirements such as customer-specific price lists, net pricing, volume tiers and payment on invoice.
B2B commerce differs substantially from selling to consumers: business customers expect individual price lists, tiered pricing, payment terms, multiple buyers per company and often an approval workflow for orders. Add net-price display, VAT ID validation and integration with inventory management or an ERP system.
Shopify has expanded its B2B capabilities significantly in recent years. With B2B on Shopify (available in Shopify Plus), you can model company profiles, catalogs with dedicated price lists, payment terms and quantity rules natively — no separate B2B store required. Alternatively, many merchants run a dedicated B2B store or use app-based solutions.
For brands with a mixed business, the central question is whether B2B and D2C should run in the same store. A shared store reduces maintenance; a separate store allows completely different assortments and processes. The right architecture depends on your catalog, pricing logic and connected systems.
FAQ
Frequently asked questions about B2B Commerce
Can Shopify handle B2B?
Yes. B2B on Shopify is part of Shopify Plus and supports company profiles, customer-specific catalogs, price lists, payment terms and quantity rules. For simpler requirements there are also app-based solutions.
Do I need a separate store for B2B?
Not necessarily. With Shopify Plus you can run B2B and D2C in the same store. A separate store makes sense when assortment, pricing logic or processes differ substantially.
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