Magento to Shopify migration

Most Magento stores we see were built to serve several countries from one installation. Each country has a store view, each product type an attribute set, and each special case an extension. A Magento to Shopify migration has to take that structure apart. Before the export we decide for every attribute whether it becomes a variant, a metafield, a filter or a collection, or is dropped.

Three areas need particular care. Configurable products become products with variants, and where Magento holds more selection axes than Shopify allows options, the product is split. Bundles and grouped products need their own mapping. Customer groups with tier prices become catalogues with their own price lists on Shopify Plus. The page on our work as a Shopify migration agency describes the method that applies to every source system.

NICCOS has been a Shopify Plus Partner since April 2022 and holds 19 reviews with a 5.0 rating in the Shopify Partner Directory. Two of our 13 published case studies are moves off Magento: Blankroast and Sirocco.

Websites, stores and store views in Magento become markets in Shopify, each with its languages, currencies and domains. Whether one store with several markets is enough or several stores are needed depends on assortment, pricing and logistics per country. The page on Shopify internationalisation lists the criteria.

Magento writes URLs through a rewrite table. The same product is often reachable under several addresses: with the category path, without it, with the .html suffix, and once per store view with its own language code. Shopify sets fixed paths for products, collections, pages and blog articles. Almost every address changes in the move.

We extract the rewrite table from the Magento database and compare it with the sitemap, Search Console and our own crawl. Every variant of an old address then points to exactly one target through a 301, and each language version lands on its counterpart. We assess layered navigation URLs with parameters one by one, because some of them bring visitors from search and most of them only use crawl budget. The page on Shopify SEO describes the work on visibility after launch.

Extensions cannot be transferred. In Magento they reach into the core and change catalogue, cart and checkout wherever they need to. In Shopify, extensions run through apps, Shopify Functions and defined extension points in the checkout, and the further-reaching ones require Shopify Plus. For every extension we establish which function it performs and whether that function is still needed.

What usually remains is a short list of functions that are rebuilt. At Sirocco that was the club logic, a custom app that links login, newsletter and loyalty discount. The page on Shopify app development explains how such extensions are built. We check wholesale from Adobe Commerce, with company accounts and shared catalogues, against the functions of Shopify B2B.

If your business depends on changes to the order object or the catalogue model, we advise against the move. The comparison Shopify vs. Magento sets the two platforms side by side.

Customers, addresses and orders are spread across many tables in Magento, and a standard export returns only part of them. We pull the data from the database, merge it per customer and import it with the original order number. Customer service and accounting can then find old transactions in the new store. At Sirocco, 40,000+ customer records moved this way with their complete order history.

Passwords cannot be transferred because Magento holds them only as hashes. Customers receive an invitation to activate their account. Newsletter consent moves as its own attribute, so that sending after the move rests on documented consent under EU rules. We assess discount codes, store credit and reviews one by one, because in Magento they often come from extensions and follow no common format.

Prices and taxes are the third area. Magento has tier prices, prices per customer group and catalogue price rules that overlap, plus tax classes per country. Before the import we record which price applies to which customer, and rebuild the result in Shopify with catalogues, discounts and Shopify Functions. For Germany, the lowest prior price has to be shown on reductions under the Price Indication Ordinance (PAngV). Our own app, Best Price Indicator (PAngV), in the Shopify App Store covers that. The page on Shopify checkout explains what can be extended in the checkout.

Blankroast sells coffee that needs explanation, to consumers and to business customers. Shopify Plus replaced a Magento setup that had grown over years. Flavour profile, origin, variety, processing, roast level, strength and acidity come from the ERP weclapp and sit in Shopify as metafields that product pages and filters draw on. Reviews.io and Superchat are connected. B2B customers and sales representatives are prepared in the architecture. The production site has been selling with Shopify POS since December 2025. Since the migration, average order value is 35% higher and the conversion rate 22% higher. The page on system integration describes how an ERP connection is built.

Sirocco is a Swiss brand for tea and coffee. Its Magento platform had grown over years, needed heavy maintenance and had no club system for regular customers. We analysed the Magento database, migrated 40,000+ customer records with their complete order history, and carried the existing design over into a Shopify theme so that existing customers find their way immediately. Variants, bundles and gift sets were modelled in the Shopify architecture. The store went live after 12 weeks with redirects, DNS switch and monitoring, and the conversion rate rose by 25%.