Shopify Guides - Practical Playbooks

Guides

Practical guides from projects we have delivered. Each one answers a question that comes up before a decision gets made, in enough detail to act on it - even if you never talk to us.

No form, no download gate, no sales pages. If you want to know what a project with us would look like, the service pages are the right place instead.

Migration & replatforming

Changing platforms without losing revenue or visibility: redirect concepts, data model differences, sequencing and cutover.

Shopware migrationMigrating from Shopware to Shopify without losing rankingsThis guide covers the redirect concept, data model differences, sequencing and cutover for a move from Shopware 5 or 6 to Shopify; theme development, payment selection and legal topics stay out of scope.Read guide Enterprise replatformingEnterprise replatforming: planning scope, decisions and cutoverThis guide covers planning, scoping, decision paths and cutover risks for platform changes at larger brands and B2B merchants, not the field mappings of individual migration tools.Read guide Migration and sequencingShopify migration checklist: before, during and after the moveThis checklist covers the sequence of a migration to Shopify regardless of the previous platform — not the field mapping of any specific source system, and not the choice of platform itself.Read guide

Integration & data model

Which system owns the truth for which object, and which integration pattern carries that for years.

Integration and data modelConnecting an ERP to Shopify: ownership, patterns, operationsThis guide explains the decision logic that applies to any ERP — not the configuration of one specific product or connector.Read guide Product data and PIMShopify and PIM: when a product information system pays offThis guide explains when a product information management system becomes necessary, which simpler means carry you until then, and what a staged rollout looks like. Choosing a specific vendor and negotiating contracts are not covered.Read guide

Conversion & testing

What can measurably improve in a store with purchase intent, and how not to fool yourself while testing.

Conversion auditCRO checklist for Shopify: running the audit in the right orderThis guide covers auditing an existing Shopify store that already has traffic; channel strategy, ad budgets and the statistical evaluation of tests are out of scope.Read guide Conversion & testingA/B testing on Shopify: tests that carry a decisionThis guide covers how to plan, run and honestly read a test — not which testing tool you should buy.Read guide

AI & agentic commerce

How to tell whether a store is prepared for AI assistants and agentic commerce.

AI and agentic commerceIs your store ready for agentic commerce?This guide shows how to assess a store for agentic commerce readiness and what has to be in place; it is not an integration walkthrough for one specific protocol.Read guide

Also relevant

How guides differ from the blog

The blog is a running stream of articles: current topics, releases, observations from day-to-day work. Guides are the opposite - few pages, long-lived, revised rather than replaced, and structured so you can jump straight to the part you need.

BlogTo the blogCurrent articles on Shopify, commerce and visibility.GlossaryGlossaryShort definitions of the terms that appear in these guides.