Bad tracking doesn't just cost you data - it costs you revenue.
Browser tracking alone is no longer enough.
iOS 14, cookie blockers, and ad blockers are destroying classic pixel tracking.
iOS 14+ Data Loss
Apple's App Tracking Transparency has massively restricted client-side Meta tracking.
Ad Blockers
Up to 40% of users completely block browser pixels.
Cookie Restrictions
Safari and Firefox limit third-party cookies to a few hours.
Wrong ROAS Values
Under-reported conversions lead to wrong budget decisions.
The solution: tracking directly from the server.
Server-side tracking sends conversion data directly from your server to Meta, Google, and other platforms.
Higher Match Rate
Server events match significantly more users - typically 80-95% instead of 40-60%
Browser Independent
Ad blockers and cookie restrictions have no impact
Better Campaign Optimization
Meta and Google receive more complete signals
Complete tracking setup for Shopify.
Tracking Audit
Analysis of the existing setup.
Google Tag Manager
Clean GTM setup with data layer.
GA4 Setup
Complete GA4 implementation.
Meta Conversions API
Server-side Meta tracking.
Google Ads & More
Server-side tagging for all channels.
Quality Assurance
Verification of all events and documentation.
The tools we use.
Google Tag Manager
Client-side and server-side GTM
GA4
Complete e-commerce tracking
Meta Conversions API
Server-side event tracking
Server-Side GTM
Dedicated sGTM infrastructure
How many conversions can't you see right now?
We analyze your existing tracking for free.
