Shopify B2B Agency for Wholesale in the DACH Market

We own the wholesale channel from the first registration to the invoice. That covers how your terms are modelled in Shopify, how a company applies and gets approved, and how orders, prices and stock move between the store and your ERP. For brands entering the DACH market we also set up what local trade buyers take for granted, from net prices to payment on invoice.

NICCOS has been a Shopify Plus Partner since April 2022 and is an OpenAI partner. Our entry in the Shopify Partner Directory shows 19 reviews with a rating of 5.0. The projects behind it are documented in 13 published case studies.

Whether B2B needs the enterprise plan depends on the number of catalogues, your company structures and the checkout rules. The page on our work as a Shopify Plus agency walks through that decision.

Trade buyers in the DACH region expect to see net prices after login, with VAT shown separately in the checkout. They expect to register with their company details and VAT ID and to be approved before they see their terms. Many expect to pay on invoice with a payment term, because that is how they buy from their other suppliers.

A company rarely orders through one person. Shopify B2B models a company with several buyers, locations and delivery addresses, each with their own permissions. We set that up so a purchasing manager and a branch manager can order from the same account at the same prices.

Tax treatment of cross-border business sales differs from consumer sales, and Switzerland sits outside the EU. We build the rules into the store. Which rules apply to your company is a question for your tax adviser, and we raise it before development starts. Market setup itself is covered on the page about Shopify Markets.

In most B2B projects the ERP owns customer records, prices and stock. Shopify is the ordering channel, and orders flow back into the ERP. Before development we define for every field which system leads. Without that rule the store and the ERP soon show different prices.

Blankroast Manufaktur, a German coffee roaster, moved from Magento to Shopify Plus with us. Product data from the ERP weclapp is mapped into Shopify metafields, so the team maintains it once. The architecture takes B2B customers and sales representatives into account, so both can later work on the same foundation as the consumer store. The Blankroast case study reports 35% higher AOV and a 22% higher conversion rate since the migration.

How we plan, test and monitor interfaces is described on the page about system integration.

Yes, as long as range, warehouse and content are the same for both customer types. Logged-in business customers see their catalogues and prices, everyone else sees the consumer store. A separate B2B store is worth its cost when trade customers need a different range or navigation, or when a separate team runs the channel.

SMILODOX sells sportswear to consumers and to business customers and wanted both channels on one maintainable foundation. We reviewed the existing store, the customer journeys, the app stack and the requirements of both sales channels. An app audit assessed value and overlap. The page frameworks were then designed in Figma, with a dedicated B2B area inside the same design system.

The new store went live after two months, and the internal team now runs it. The SMILODOX case study does not publish a revenue or conversion figure, so we do not quote one here.

Shopify B2B covers company accounts, catalogues, price lists with fixed or percentage-based prices, quantity rules, volume pricing and payment terms. For repeat orders from a defined range that is usually enough.

It stops at negotiated quotes with approval loops, at contracts, batches and part deliveries. Those processes stay in the ERP or in a quoting system. Special rules in the checkout, such as payment methods by customer group, are built with Shopify Functions. The page on the Shopify checkout shows how.

If your sales team negotiates every single order, an ordering portal does not fit your business. We say so in the first conversation.

A wholesale channel rarely starts with new customers. It starts with the companies that order by email, by phone or through your sales representatives today. We import customer records from the ERP as company profiles, assign catalogues and payment terms to each company, and check a sample of prices against the last invoice. Buyers receive their account invitation after that check.

Your sales team stays part of the process. Sales staff can order on behalf of a company, see its terms and draft orders that the customer only has to confirm. We train both field sales and sales support before launch so they can explain the portal to their customers. How account and navigation are designed for buyers is described on the page about Shopify UX/UI.

They fail because of too many catalogues, an approval process that still runs in spreadsheets, and an ERP link that is planned after launch. Every additional catalogue has to be maintained for good, so we cut range and terms into as few catalogues as possible.

Before rollout the channel runs with a small group of real business customers. We sign off order, invoice and delivery one by one before sales offers the portal to everyone. Where Shopify's own features are not enough, custom logic is built in Shopify development.