Shopify Plus
Shopify Plus is Shopify's enterprise plan for larger merchants, with extended capabilities such as B2B, checkout customization, more automation and higher API limits.
Shopify Plus targets merchants with high volume and more complex requirements. Its key features include B2B on Shopify (company accounts, price lists, payment terms), extended checkout customization via Checkout Extensibility and Shopify Functions, Launchpad for scheduled campaigns, extended Flow actions and significantly higher API limits for integrations.
On top of that come up to nine additional expansion stores for international markets or brands, dedicated support and better rates on Shopify Payments. Pricing starts at around 2,300 US dollars per month (on a longer-term contract), depending on revenue and agreement.
Whether Plus is worth it is a math problem: it typically becomes relevant from seven-figure annual revenue, with B2B requirements, high order peaks (sales, drops), or when checkout customization and API capacity for integrations make the difference. For many growing brands, the Grow or Advanced plan is the more economical intermediate step.
FAQ
Frequently asked questions about Shopify Plus
How much does Shopify Plus cost?
Shopify Plus starts at roughly 2,300 US dollars per month on a three-year term; at high revenue a variable, revenue-based component can apply. Payment fees and apps come on top, as always.
When is Shopify Plus worth it?
As a rule of thumb, from mid-seven-figure annual revenue — or earlier if you concretely need B2B features, checkout customization or high API limits for integrations.
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