Shopify Plus

Shopify Plus is Shopify's enterprise plan for larger merchants, with extended capabilities such as B2B, checkout customization, more automation and higher API limits.

Shopify Plus targets merchants with high volume and more complex requirements. Its key features include B2B on Shopify (company accounts, price lists, payment terms), extended checkout customization via Checkout Extensibility and Shopify Functions, Launchpad for scheduled campaigns, extended Flow actions and significantly higher API limits for integrations.

On top of that come up to nine additional expansion stores for international markets or brands, dedicated support and better rates on Shopify Payments. The price depends on contract term, revenue and agreement. Current terms are listed on the official Shopify pricing page at shopify.com/pricing.

Whether Plus is worth it is a math problem: it typically becomes relevant from seven-figure annual revenue, with B2B requirements, high order peaks (sales, drops), or when checkout customization and API capacity for integrations make the difference. For many growing brands, the Grow or Advanced plan is the more economical intermediate step.

Shopify development

Frequently asked questions about Shopify Plus

How much does Shopify Plus cost?

The price depends on the contract term, and at high revenue a revenue-based component can apply. Payment fees and apps come on top. Current prices are listed on the official Shopify pricing page at shopify.com/pricing.

When is Shopify Plus worth it?

As a rule of thumb, from mid-seven-figure annual revenue, or earlier if you concretely need B2B features, checkout customization or high API limits for integrations.

Related terms

Shopify
Shopify is a cloud-based e-commerce platform that businesses use to run online stores, from small brands to international enterprise setups.
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B2B Commerce
B2B commerce is digital trade between businesses, with requirements such as customer-specific price lists, net pricing, volume tiers and payment on invoice.
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Checkout
The checkout is the final purchase flow of an online store: every step from cart handover through address entry and payment selection to the order confirmation.
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Shopify Markets
Shopify Markets is Shopify's solution for international selling: multiple markets with their own currencies, languages, prices and domains, all from a single store.
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