Shopify agency Berlin for D2C brands entering the German market

    Our team in Berlin builds and migrates Shopify stores for direct-to-consumer brands that launch in Germany or grow from here into other countries. We own the data model, tracking and launch, and we work in English. You get a store your marketing team can run without a developer.
    Request a project reviewSee D2C cases
    More tracked sessions at Olakala
    +30%
    Mintkind: Shopware 6 to Shopify Plus
    90 days
    19 reviews in the Shopify Partner Directory
    5.0
    Published case studies
    12
    Freshly roasted coffee beans being stirred in the cooling tray at the Blankroast roasteryRider on an e-bike crossing an urban intersection, seen from aboveBoy in a striped shirt placing a magnetic card on the weekly planner on the wallGrid of Bloomingloft sofas with changing fabrics and background coloursGravel rider with a handlebar bag riding through tall grassClose-up of a black performance shirt with the white Smilodox logo on the chestDog and cat walk to their bowls in a blue kitchen and eat side by sideTable tennis bat with red rubber standing on a dark surface in a pool of lightPink ranunculus and lisianthus in a white vase against a linen wallMotocross rider in an O'Neal goggle and helmet, then airborne over a crestWhite Sirocco cup with herbal tea bag on a wooden board next to a green Verbena sachet and apple slicesMan in sunglasses and a white tank top sitting in a wooden boat on a lakeThree meal bowls with chicken, rice and vegetables on a wooden table, top viewThree DoggyBearz snack pouches with chew sticks, cut-out product shot

    What does a D2C brand need to sell in Germany from Berlin?

    Many international brands open their German business in Berlin because teams here work in English. The store has to meet German expectations all the same: invoice and PayPal next to cards, legal texts in German, consent before tracking, and price display rules for discounts. A store that was built for another market usually needs changes in checkout, tracking and content before German customers convert.

    Tracking is the part most teams underestimate. German consent rules remove a share of browser signals, and the ad account then optimises on incomplete data. For Olakala we set up Google Tag Manager, GA4 and the Meta Conversions API with server-side tracking on Shopify Plus. The store records 30 percent more sessions than with the previous setup. The Olakala case study has the details, and the page on tracking setups explains the method.

    Brands that live on repeat purchases need subscriptions and bundles that work without custom code. Svenja Walberg, a vegan cosmetics brand, relaunched on Shopify Plus with an expanded subscription function, bundles for routines and a new cart that shows recommendations. It started in the DACH region and is prepared for further markets. See the Svenja Walberg case study and the page on Shopify subscriptions.

    Which Berlin companies do we work for?

    Four of our clients are registered in Berlin. Bikemailorder, a bicycle retailer, moved from Shopware 6 to Shopify Plus with bike leasing built in. Platzangst, a mountain bike and gravel apparel brand from the same company, made the same move together with its internationalization. Both case studies are announced, and we publish figures when they are released.

    Rabano Kids sells learning games for children, and we redesigned its Shopify store. The fourth Berlin client is eat small GmbH.

    A finished Shopware 6 migration with published results is Mintkind. We moved products, customer accounts and order history, built a new theme and redirected every old address. The store went live after 90 days with no downtime, and the team now publishes landing pages on its own. Read the Mintkind case study or the page on Shopware to Shopify migration.

    Is the team on site in Berlin?

    Part of our team lives and works in Berlin and joins kick-offs and workshops in person. Development and testing run across a distributed team. The company is registered in Breisach am Rhein near Freiburg. Reach us through the contact page.

    Why work with us as your Shopify agency in Berlin?

    Theme work is easy to find in Berlin. We take responsibility for the parts where relaunches fail: data transfer, redirects, tracking and sign-off before go-live.

    • English as project language

      Calls, documentation and handover run in English or German, whichever your team prefers.

    • Tracking that survives consent

      Olakala records 30 percent more sessions with server-side tracking than with its previous setup.

    • Three moves away from Shopware 6

      Bikemailorder, Platzangst and Mintkind switched from Shopware 6 to Shopify Plus.

    • Your team edits the store

      Pages are built from sections. A new campaign does not need a developer.

    Which brands are a fit for our Berlin team?

    We fit brands that sell directly to consumers, want to launch or grow in Germany and look for one party that answers for the result.

    • You are launching in Germany

      Your store exists in another market and needs German checkout, legal texts and consent handling.

    • Your revenue depends on repeat purchases

      Subscriptions, bundles and cart recommendations should work without custom builds.

    • Your ad spend needs reliable numbers

      The gap between store revenue and ad account should be explainable.

    • You are leaving Shopware or WooCommerce

      Maintenance and plugins take time that campaigns and assortment need.

    When we are probably not the right fit

    • You are testing a product idea and need a store for a short trial.

    • You want a new design while data and tracking stay unchecked.

    • Nobody on your side can make binding decisions about the store.

    Brands we work for

    • Two cyclists with panniers on a green cycle pathBikemailorder
    • Mountain biker in a yellow jacket carving a berm among flowersPlatzangst
    • Boy examining a lettuce leaf with the Rabano kids microscopeRabano Kids

    What do brands ask our Berlin team for?

    How do we run a Shopify project with a Berlin team?

    1. Audit

      We review store, apps, tracking and ad accounts and name what costs you revenue today.

    2. Target picture

      Data model, theme structure and measurement plan are fixed before any code is written.

    3. Build in sprints

      Each sprint ends with a version your team tests in staging.

    4. Sign-off and launch

      Redirects, checkout, payment methods and events are checked against a list, then we switch over.

    What goes wrong when D2C brands launch in Germany?

    1. Payment methods are missing

      German shoppers expect PayPal and purchase on invoice. A card-only checkout loses orders.

    2. Consent is added last

      Tracking without valid consent is a legal risk, and tracking with consent needs a server-side setup to stay useful.

    3. Discounts ignore price rules

      German price law requires the lowest prior price next to a reduced price. Our Best Price Indicator app handles that.

    4. Translation replaces localization

      Sizes, units, delivery promises and legal texts differ from market to market and belong in the data model.

    5. Subscriptions stay behind

      Running subscriptions must move with payment method and next delivery date, or the switch cancels customers.

    6. Nobody signs off

      A launch without a logged acceptance test moves the errors into the first campaign.

    Projects that match D2C brands in Berlin

    Our Berlin projects are not yet published as case studies. These three show the same tasks with documented results.

    View cases

    Questions from international teams in Berlin

    Do you have people in Berlin?

    Yes. Part of our team works in Berlin and meets you on site for kick-off, workshop and sign-off. The company is registered in Breisach am Rhein near Freiburg.

    Which payment methods does a German store need?

    PayPal, cards and a buy-now-pay-later or invoice option cover most orders. Shopify Payments, PayPal and Klarna can run side by side. We decide the mix with you based on your basket size and audience.

    Can we keep our existing Shopify store and add Germany as a market?

    In most cases yes. Shopify Markets adds Germany with its own language, prices and domain. We check first whether theme, apps and tracking are fit for it.

    How do you handle cookie consent and tracking?

    A consent platform controls which tags fire. Server-side tracking then passes the permitted events to GA4 and Meta in better quality. That is the setup we built for Olakala.

    Do we need Shopify Plus to enter Germany?

    Often not. Plus pays off when you need checkout changes, B2B catalogs or several markets with their own logic. One market without special cases runs on the standard plan.

    Have you migrated Berlin retailers from Shopware 6?

    Yes. Bikemailorder and Platzangst, both from Berlin, moved from Shopware 6 to Shopify Plus. Their case studies are announced. The Mintkind migration, which took 90 days, is already published.
    More tracked sessions at Olakala
    +30%
    Mintkind from discovery to go-live
    90 days
    Previous system of Bikemailorder, Platzangst and Mintkind
    Shopware 6
    Reviews in the Shopify Partner Directory, rated 5.0
    19

    Show us your store and we tell you what Germany requires

    In the first call we go through apps, tracking and data. Afterwards you know the risks of your project and whether we are the right team for it.

    Request a project reviewView cases

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