One theme can serve several countries when language, currency and tax are handled by Shopify Markets and the templates leave room for what differs. German product names are long, prices appear in EUR and CHF, and legal links belong in the footer of every market. We design sections with those cases in mind, so a new market is a configuration task.
The operator of the official CR7 online stores had no shop system of its own and sold through physical retail and marketplaces. We built a custom theme for mycr7.eu and mycr7.ch on Shopify Plus, with a checkout in EUR for the EU and in CHF for Switzerland and the client's proprietary ERP connected. According to the MYCR7 case study, the store went live after 6 weeks and revenue afterwards was 120% above the level from retail and marketplaces.
Gusti Leder came from Shopware. We built a custom theme and set up Shopify Markets for DACH, France, the UK and further European markets with country-specific domains and language versions. The Gusti Leder case study reports go-live within 8 weeks and a 45% higher conversion rate. Our page on Shopify internationalisation covers the market setup itself.
We own everything your customers see and use in the browser: templates, sections, navigation, product page, cart and the extensions in the checkout. We are responsible for the theme architecture, the data model of metafields and metaobjects, and the sign-off before go-live. Logic that runs in the admin or on a server belongs to Shopify app development.
NICCOS has been a Shopify Plus Partner since April 2022. Our entry in the Shopify Partner Directory shows 19 reviews with a rating of 5.0. The storefronts we have built are documented in 13 published case studies.
A development project starts with a review of what the existing theme can still carry. Removing unused code and putting the structure in order is often enough. A rebuild pays off when templates have been overlaid for years with special cases and leftovers of old apps.
Yes, if the theme was built for it. We design sections and blocks as a kit with defined limits: how much text fits, which image formats apply and what happens when content is missing. Colours, type sizes and spacing sit in the theme settings. Your marketing team then builds landing pages in the theme editor.
Mintkind, a family brand from Hamburg for memory books and gifts, ran Shopware 6 with high maintenance effort and slow cycles for content and campaigns. We developed a new theme that carries the brand from navigation to product detail page and transferred products, customer accounts and order history. According to the Mintkind case study, the store went live after 90 days. The Mintkind team now maintains landing pages, campaigns and assortment changes directly in Shopify.
Hairshop Pro, a retailer of professional hair care, moved from Plentymarkets, where campaign pages were laborious to maintain. We built the storefront on Shopify Plus and set up the admin for the marketing team. The Hairshop Pro case study reports a 35% higher conversion rate after launch and a 20% higher average order value from bundles and cart upsells.
An adapted standard theme is enough while your range and purchase journey fit the templates it provides. A custom theme pays off when you deviate from the standard regularly and every change has to be re-checked after the next theme update. What decides the question is the maintenance effort after launch.
For SMILODOX we chose an existing theme as the base. After the design phase we selected a theme that supports the planned modules and developed homepage, collection pages, product pages and the B2B area on it. The SMILODOX case study reports go-live after two months, and the internal team maintains the store.
For Groundies a rebuild was the right route. The barefoot shoe brand ran OXID for the US and Shopware for its international markets. We rebuilt the theme completely on one Shopify Plus codebase, without legacy code. The Groundies case study reports a lead time from briefing to go-live that is roughly three times faster and a 50% cost reduction from consolidating the two platforms.
Theme projects rarely fail because of the design. They fail on a data model that is only settled during development, on apps that load their own code into the storefront, and on a sign-off that tests the happy path only. We therefore settle first which product data comes from ERP or PIM and which is maintained in the store.
A storefront for Germany also has to display prices the way German price law requires. The Preisangabenverordnung (PAngV) asks stores to show the lowest previous price when they advertise a reduction. We developed the app Best Price Indicator (PAngV) for this, and it is available in the Shopify App Store.
Before go-live we check Core Web Vitals, mobile rendering, behaviour across browsers and the purchase journey into the checkout. Our Shopify performance page explains how we measure load times. We are not the right partner if you only want a purchased theme installed. If the store mainly needs maintenance, Shopify support is the better fit.
We build the theme on your design system: templates, sections and blocks in documented Liquid.
We remove unused code and leftovers of old apps from the existing theme. The look stays as it is.
Checkout extensions, B2B areas and stores for several countries are built on the same codebase.
Products with few variants and no configuration fit the templates a good standard theme provides.
While look and range are still changing, an adapted theme is the cheaper foundation.
Anything solved in the theme editor survives every theme update without rework.
A custom theme needs someone to look after it. Without that role, the standard is the safe choice.
Configurators, bundles, subscription choices or a B2B area need templates that no standard theme provides.
Once the code of a standard theme has been changed, every adjustment has to be re-checked after an update.
Features you never use are loaded anyway. A custom theme contains only the code the store needs.
Countries, brands or B2B should belong together. One shared codebase is easier to maintain than several themes.
Your own components at the positions the checkout provides, and server-side logic through Shopify Functions.
Company accounts, catalogues per customer group and price lists alongside the consumer business.
Languages, currencies and domains through Shopify Markets or separate stores per region.
Structured content for product information that would otherwise sit in improvised fields or extra apps.
We check which templates carry the revenue, which code loads unused and which apps reach into the storefront.
We separate what the theme solves from what needs an app or an integration. Scope often gets smaller at this point.
Changes are built in a copy of the theme and tested one at a time. The live store stays untouched.
We check Core Web Vitals, mobile rendering, several browsers and the purchase journey, including faulty input.
The theme is published at an agreed time. Your team receives the documented code and a walkthrough of the theme editor.
Every campaign needs a developer
New landing pages only happen with code. The theme lacks sections your team can build with.
The theme has been changed for years
Adjustments sit directly in the code of the standard theme. Any update can overwrite them.
Old apps have left traces
Uninstalled apps left scripts and snippets behind that still load.
A relaunch has been decided
Design and goal are settled, and you are looking for the team that turns them into a maintainable theme.
The feature sits beyond the theme
Interfaces in the admin, data processes of your own and rules in the checkout are not solved by a theme. They need an app.
To Shopify app developmentVisitors arrive but do not buy
If the store is technically sound and orders are missing, we start with page structure and offer.
To conversion optimisationIt is about daily operations
For bug fixing, maintenance and small improvements, a new theme is the wrong tool.
To Shopify supportYou are building new, putting an existing theme in order or extending a store on Shopify Plus. That gives three shapes of work.
For brands whose purchase journey a standard theme no longer covers.
Ends with go-live and a handover that lets your team continue without us.
For stores whose theme is slow or hard to maintain and should keep its look.
Ends with a leaner theme that looks unchanged to your customers.
For stores on Shopify Plus that want to add checkout logic, B2B or further countries.
Ends once the new areas run in production and are documented.
Every figure appears in the case study, where you can verify it.
Groundies, MYCR7 and Gusti Leder are three of thirteen projects we have published with starting point, delivery and result.
We check the code, apps and templates of your store. Afterwards you know whether a refactoring is enough or a rebuild is due. The first assessment is free and gives you an initial evaluation, not a full audit or a worked-out concept.
NICCOS
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