Shopify Agency Services for the DACH Market

    NICCOS is a Shopify agency based in Germany. We work with international brands entering Germany, Austria and Switzerland and with DACH brands expanding abroad. Our services cover migration, theme and app development, ERP integration, Shopify Markets, SEO, conversion and tracking. This page describes each service in one sentence and links to the detail page.
    Brown leather Groundies Chelsea boots stepping into frame on a concrete floorHands holding freshly roasted coffee beans above the cooling drumAthletic shirtless man in black CR7 boxer briefs in the studioWhite Sirocco cup with herbal tea bag on a wooden board next to a green Verbena sachet and apple slicesThree women in SMILODOX activewear taking a selfie, a padel player and runners under palm treesThree meal bowls with chicken, rice and vegetables on a wooden table, top viewPink ranunculus and lisianthus in a white vase against a linen wallGrid of Bloomingloft sofas with changing fabrics and background coloursDog snapping a chew stick from a hand in the gardenBlack embroidered cap next to a net bag of lemons on a stone wallTwo cyclists with panniers on a green cycle pathDog and cat walk to their bowls in a blue kitchen and eat side by sideMountain biker in a yellow jacket carving a berm among flowersMotocross rider in O'Neal gear whipping a jump

    Brands we work for

    MYCR7 logo
    CAT logo
    O'Neal logo
    FRITZ! logo
    Groundies logo
    Gusti Leder logo
    Smilodox logo
    Sirocco logo
    Olakala logo
    Deputy logo
    Bikemailorder logo
    Prepmymeal logo
    Freiluftkind logo
    Bloomingloft logo
    Heel logo

    What does NICCOS do as a Shopify agency?

    We take a Shopify store from the platform decision to day-to-day operations, with a focus on Germany, Austria and Switzerland. That includes migration from the old system, design and development, Shopify Markets for languages and currencies, connection to inventory and accounting systems, and work on conversion, SEO and tracking after launch. You can commission single services or the whole project.

    NICCOS has been a Shopify Plus Partner since April 2022 and is an OpenAI partner. The Shopify Partner Directory lists 19 reviews with a rating of 5.0. Our 13 published case studies describe starting point, work and result for each project.

    How do the services work together in one project?

    Several services work on the same store in one project. Sirocco, a Swiss brand for tea and coffee, ran its store on Magento. The platform had grown over time, was costly to maintain and limited growth in B2C and B2B.

    We analysed the Magento database, product logic and customer structure and mapped all data before the import. More than 40,000 customer records and the complete order history moved to Shopify Plus. The existing frontend design was rebuilt in Shopify Liquid so returning customers find their way immediately, and a custom app covers the customer club. Go-live included redirects, DNS and monitoring. The Sirocco case study reports a 25% higher conversion rate.

    In this project Shopify migration, Shopify development and Shopify SEO ran in one team. Our page on how we work describes how we run and accept projects.

    Which Shopify agency services does NICCOS offer?

    The overview has four parts. Solutions names the goal, Services the work behind it, Integrations the systems we connect. Orientation helps while the platform decision is still open.

    Solutions

    What you want to achieve: sell B2B, open new markets, connect retail and online, or be cited in AI answers.

    Shopify B2B

    Company accounts, price lists and volume pricing in the same store as the consumer business.

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    Internationalization

    Countries, languages and currencies with Shopify Markets or a separate store per region.

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    Shopify GEO

    Prepare products and content so AI assistants cite them as a source.

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    AI for ecommerce growth

    AI for product data, content and tests, with sign-off rules and a control group.

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    Shopify POS

    Run physical retail and the online store on one shared inventory.

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    Personalisation & search

    Tune search, sorting and recommendations to your own range.

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    Subscription commerce

    Subscriptions with selling plans, billing and cancellation in the store.

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    Capabilities & playbooks

    Playbooks on migration, integration, AI and industries, each with sources and acceptance criteria.

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    Services

    What we do for it: consulting, migration, development, design and continuous optimisation.

    Migration to Shopify

    Move from Shopware, Magento, WooCommerce or OXID to Shopify. Order history, customer accounts and rankings move with the store.

    Shopify consulting

    A basis for decisions before implementation: audit, workshop or ongoing advice.

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    Shopify Plus development

    Theme development and technical architecture for Shopify and Shopify Plus.

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    Shopify app development

    Custom apps for processes that no app in the App Store covers.

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    Technologies and apps

    Our own apps in the Shopify App Store: Sphen.ai and Best Price Indicator (PAngV).

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    Shopify UX/UI design

    Interface design and a design system that continues in the theme.

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    Shopify SEO

    Technical SEO, indexing and a URL structure that survives a relaunch.

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    SEO & agentic commerce

    Plan organic search and sales through AI assistants together.

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    CRO optimization

    Hypotheses, A/B tests and implementation along the purchase path.

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    Shopify performance

    Improve load times and Core Web Vitals, measured on field data.

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    Tracking setups

    GA4, Google Tag Manager and server-side tracking, documented and GDPR-compliant.

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    Shopify checkout

    Checkout UI extensions and Shopify Functions after the end of checkout.liquid.

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    Consent & privacy

    Connect consent banner, Consent Mode v2 and Shopify's privacy settings.

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    Accessibility

    Implement WCAG 2.2 AA in the theme with a view to Germany's BFSG.

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    Support & maintenance

    Operations, updates and small developments with a fixed contact.

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    Shopify Plus agency

    Check whether Shopify Plus pays off, then build and run the Plus store.

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    Integrations

    Which systems we connect to Shopify: ERP, PIM, warehouse, accounting and CMS.

    System integration

    Connect ERP, PIM and warehouse and settle per object which system owns the data.

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    SAP integration

    Exchange master data, stock and documents between SAP and Shopify.

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    Dynamics 365 Business Central

    Business Central owns items, prices and orders, Shopify sells.

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    Oracle NetSuite

    Item master, stock and documents flow from Shopify back into NetSuite.

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    Xentral

    Xentral for brands that run fulfilment and accounting in one system.

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    JTL-Wawi

    JTL-Wawi as the inventory system with warehouse and shipping behind the store.

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    Akeneo

    Maintain copy, attributes and media in Akeneo and pass them to Shopify.

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    Contentful

    Editorial content from Contentful, catalogue and checkout in Shopify.

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    Dynamics NAV

    Keep running Dynamics NAV and connect it to Shopify.

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    Dynamics AX

    Connect Dynamics AX without bringing the ERP change forward.

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    Sage

    Sage for inventory and accounting, Shopify for sales.

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    weclapp

    Exchange orders, stock and invoices between weclapp and Shopify.

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    DATEV

    Pass Shopify revenue to DATEV in a form German accounting can post.

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    Pimcore

    Pimcore as PIM and DAM for large, deeply structured ranges.

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    Salsify

    Supply the same product data from Salsify to retailers and to your own store.

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    Plytix

    Plytix as PIM for ranges that grow faster than data maintenance.

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    Storyblok

    Build landing pages and campaigns in Storyblok without a deployment.

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    Sanity

    Sanity as the content backend for structured content.

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    All integrations →

    Orientation

    The platform decision comes before the agency decision. These pages compare systems and costs and also list the reasons against Shopify.

    Enterprise decisions

    Decide TCO, tender and discovery before the build.

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    Shopify Plus TCO

    Compare platform, apps, development, integrations, operations and migration over 36 months.

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    Shopify RFP checklist

    Word requirements and scoring so that quotes can be compared.

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    Shopify discovery audit

    Clarify data, processes, target architecture and risks before implementation.

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    Platform comparison

    Shopify compared with Shopware, Adobe Commerce, WooCommerce and OXID.

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    Shopify vs Shopware

    Hosted platform or open system with full code access.

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    Shopify vs Adobe Commerce

    A fast start or depth in the B2B and multi-store model.

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    Shopify vs WooCommerce

    Who carries operations when the store is a WordPress plugin.

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    Shopify vs OXID

    Your own hosting or a hosted platform.

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    Industries

    Requirements by industry, backed by clients we have worked with.

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    Fashion & accessories

    Variants, returns, collections and new markets for fashion and footwear brands.

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    Food & beverage

    Subscriptions, batches, delivery dates and gifting for food brands.

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    Sports & fitness

    B2C and B2B in one store, an own D2C channel and drops.

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    Beauty & haircare

    Routines, subscriptions, ingredients and professional customers for beauty brands.

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    Health & drugstore

    Large ranges, marketplaces and mandatory information for drugstore and healthcare.

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    Footwear

    Sizes, widths and fit, so fewer shoes come back.

    Learn more →

    Kids & family

    Gift purchases, personalisation and safety information for family brands.

    Learn more →

    Home & living

    Configuration, delivery zones and bundles for furniture, decor and plants.

    Learn more →

    Bikes & cycling

    Bike leasing, frame sizes and parts compatibility for bike retailers.

    Learn more →

    Pet supplies

    Subscriptions, pet profiles and feed information for pet supplies.

    Learn more →
    • Hands opening a brown leather Gusti messenger bag and showing the inner compartmentsGusti Leder
    • Brown leather Groundies Chelsea boots stepping into frame on a concrete floorGroundies
    • Man in sunglasses wearing a cream polo and shorts sitting on a pebble mosaicOlakala

    Which service do you start with?

    Five situations brands come to us from. Pick the one closest to yours.

    • You are changing platform

      You are moving from Shopware, Magento, WooCommerce or OXID. A migration is decided by data and redirects. The migration audit shows the effort for your case before you request a quote.

      Migration audit

    • You are building a store for a new market

      UX concept, design system, theme development, acceptance and go-live sit in one team. Whether the build needs Shopify Plus is settled before development starts.

      Shopify Plus development

    • The store is live and sells too little

      Conversion, load time, SEO and tracking depend on each other. Without reliable tracking no test can be evaluated, so the work starts with a diagnosis.

      CRO optimization

    • Your systems cannot keep up with the store

      Stock, prices and orders move by hand between ERP, PIM and Shopify. We first settle which system owns which data and build the integration after that.

      System integration

    • You want to be cited in AI answers

      ChatGPT, Perplexity and Google AI Overviews cite sources that are machine-readable and backed by evidence. The work builds on technical SEO.

      Shopify GEO

    In which form do we work together?

    Every service comes in one of three forms. There are no prices here because they depend on scope.

    In what order do the services build on each other?

    In most projects the services follow this order. Each stage provides the basis for the next.

    • Strategy

      First we settle what the store has to do: markets, audiences, B2B or D2C, standard features or custom development.

    • Experience

      UX, design and conversion work on the same pages. We run them in one project and not in two.

    • Technology

      Theme, apps, checkout and integrations follow one architecture. Errors in it cost time in every later release.

    • Operations

      Maintenance, monitoring and further development follow the launch. We plan them before go-live.

    Results from client projects

    Every figure appears in the case study, where you can verify it.

    View all projects

    Brands we build for on Shopify.

    Groundies, MYCR7 and Gusti Leder are three of thirteen projects we have published with starting point, delivery and result.

    Questions about our Shopify agency services

    Which services does a Shopify agency in Germany provide for market entry?

    Store architecture with Shopify Markets, German-language content, connection to local ERP and accounting systems, and price display under German price law. NICCOS developed the app Best Price Indicator (PAngV) for the lowest prior price. It is available in the Shopify App Store.

    Do we need a separate store for Germany?

    Shopify Markets inside one store is enough while range, warehouse and team are the same across countries. A separate store makes sense when the German market has its own range, warehouse or team.

    What is the difference between Solutions, Services and Integrations?

    Solutions describe a goal, for example selling B2B or shipping to new countries. Services describe the work that gets you there. Integrations describe the systems we connect for it.

    Do you work on stores that are not on Shopify Plus?

    Yes. Some of our clients start on Shopify and move to Plus later. Whether Plus pays off depends on checkout, customer groups, markets and integrations. We settle that before the quote.

    What do the costs depend on?

    On the form of engagement and the scope. Audit, project and retainer are calculated differently. We name a figure after the first conversation, once the scope is fixed.

    Can you take on one part while our team keeps the rest?

    Yes. In several projects theme and integrations sit with us while content, marketing or the ERP stay in-house. We settle beforehand who owns which system.

    Tell us where your store stands

    We tell you which services on this page you need for the DACH market and which you do not.

    View projects

    NICCOS

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