Shopify agency Düsseldorf for fashion brands entering Germany

    Our team in Düsseldorf builds Shopify stores for fashion and lifestyle brands that already sell through German retailers and want a direct channel next to them. We set up variants, drops and wholesale ordering in one store and answer for data and launch.
    Request a project reviewSee fashion cases
    MYCR7 from briefing to launch
    6 weeks
    Revenue at MYCR7 after launch
    +120%
    MYCR7 markets live together
    EU & CH
    19 reviews in the Shopify Partner Directory
    5.0
    Two More Money More Love outfits in motion: pink check jacket and white jersey with the number 10Man with stubble holding a black maleup Face Cream dispenser against his cheekMan in a cream track jacket leaning on a harbour wall with boats and the old town in evening light behind himFreshly roasted coffee beans being stirred in the cooling tray at the Blankroast roasteryWhite Sirocco cup with herbal tea bag on a wooden board next to a green Verbena sachet and apple slicesPink ranunculus and lisianthus in a white vase against a linen wallThree meal bowls with chicken, rice and vegetables on a wooden table, top viewMan in a white T-shirt and wide jeans sitting on a railing in the stadium standsGrid of Bloomingloft sofas with changing fabrics and background coloursStaff member at the Fred & Felia manufactory preparing pet foodDog snapping a chew stick from a hand in the gardenTwo cyclists with panniers on a green cycle pathMountain biker in a yellow jacket carving a berm among flowersMotocross rider in O'Neal gear whipping a jump

    How does a fashion brand add a direct channel in Germany?

    Düsseldorf is where much of the German fashion trade places its orders. Brands show collections in showrooms, buyers order months ahead of the season, and the city is the capital of North Rhine-Westphalia, the most populous German state. An international label usually arrives through this wholesale route and opens its own store later. The store then has to fit next to an existing retail network.

    MYCR7 took that step with us. The operator of the official CR7 online shops sold through physical retail and marketplaces and had no store system of its own. We built a custom theme, connected the proprietary ERP and set up Klaviyo. The store opened six weeks after the briefing in the EU and Switzerland at once. Revenue across all channels was 120 percent higher after launch than before. The MYCR7 case study has the full account.

    Wholesale does not need a second store. Shopify Plus holds retailers as company profiles with their own catalogs, price lists and payment terms. Pre-orders and re-orders use the same assortment and stock as consumer sales. See Shopify B2B for the model and Shopify internationalization for selling from Germany into neighbouring countries.

    Which brands from Düsseldorf do we work for?

    Two streetwear labels registered in Düsseldorf are our clients. We built and designed the Shopify store for More Money More Love. We also work for Deputy Dept., and nothing about that project has been published so far.

    Across the Rhine in Neuss, maleup sells grooming products for men, and we adapted its Shopify theme.

    None of the three has a case study yet, so we state no figures here. Published fashion projects are listed on the case studies page.

    Is the team on site in Düsseldorf?

    Our team in Düsseldorf meets clients in the city and across North Rhine-Westphalia. Workshops take place at your office or showroom. The company is registered in Breisach am Rhein near Freiburg. NICCOS has been a Shopify Plus Partner since April 2022.

    What does NICCOS bring as a Shopify agency in Düsseldorf?

    Fashion means many variants, short seasons and two sales routes. Our published projects show where stores fail at this and how we avoid it.

    • A first own channel next to retail

      MYCR7 sold through shops and marketplaces and started its own store with us.

    • Three fashion case studies

      Groundies, Gusti Leder and MYCR7 are published, and all three run on Shopify Plus.

    • Labels from the city

      More Money More Love and Deputy Dept. are registered in Düsseldorf, maleup in Neuss.

    • German sale prices done correctly

      Our app Best Price Indicator (PAngV) in the Shopify App Store shows the lowest price of the past 30 days next to a reduced price.

    Which brands are a fit for our Düsseldorf team?

    We fit labels that sell through retailers in Germany and want to add direct sales, or whose store no longer keeps up with collection and variants.

    • You sell through German retailers

      Your own store should be added while prices and stock stay aligned.

    • Your collection changes every season

      New arrivals, sale and drops should reach the store without a developer.

    • Your sizes differ by market

      EU, UK and US sizes need to be product data, not text in an image.

    • Retailers should order online

      Pre-order and re-order should run in the same store as consumer sales.

    When we are probably not the right fit

    • The store is meant as a lookbook and will not sell.

    • Sizes and variants should be imported from the old system without review.

    • Your retailers learn about the store on launch day.

    Brands we work for

    • Two More Money More Love outfits in motion: pink check jacket and white jersey with the number 10More Money More Love
    • Back view of a green striped knit jumper with Deputy lettering and a dark beanie in front of a mountain lake and chaletDeputy Dept.
    • Smiling man with cleansing foam on his face holding the face cleanser bottle.maleup

    What do brands ask our Düsseldorf team for?

    How does a Shopify project for a fashion brand run?

    1. Clarify assortment and sales routes

      We record which goods are sold where and which prices apply to consumers and retailers.

    2. Clean up variants

      Sizes, colours and article numbers are unified before any product is imported.

    3. Theme and brand

      Home page, collection and product page are designed first and then built.

    4. Sign-off before the season

      Launch is scheduled ahead of the new collection, not in the middle of a sale.

    What does a fashion store need for German customers?

    1. Free returns as an expectation

      German fashion shoppers return a lot. The returns process has to book stock and refund without manual steps.

    2. Size guidance

      Size charts and fit notes are stored as product data so they appear the same everywhere.

    3. Sale prices

      A reduced price needs the lowest price of the past 30 days next to it.

    4. Variants

      Shopify allows three options per product. A fourth attribute becomes a separate product linked to its siblings.

    5. Drops

      Pages for limited goods are prepared in advance and only published on the day.

    6. Retailer area

      Business customers see their prices and order quantities after login.

    Published projects for fashion and lifestyle brands

    Our Düsseldorf clients do not have a case study yet. These three projects come from the same industry.

    View cases

    Questions from fashion brands entering Germany

    Do you have people in Düsseldorf?

    Yes. Our team in Düsseldorf joins kick-off, workshop and sign-off in person. The company is registered in Breisach am Rhein near Freiburg, and development runs across a distributed team.

    We already sell through German retailers. Will our own store hurt that business?

    Not if prices and assortment are agreed. MYCR7 sold through shops and marketplaces before launch and added its own channel. Revenue across all channels was 120 percent higher afterwards.

    Can our German retailers place orders in the store?

    Yes. In Shopify Plus each business customer gets a company profile with its own catalog and price list. Retailers order in the same store and see their terms.

    How do we show EU, UK and US sizes?

    As structured product data per market. The theme then shows the size system of the visitor's market and the conversion chart next to it.

    What are the rules for sale prices in Germany?

    When you advertise a price reduction, you have to show the lowest price of the previous 30 days. Our Best Price Indicator app records prices and displays that value.

    Do you work outside Düsseldorf?

    Yes. We travel across North Rhine-Westphalia and work with clients throughout Germany. Calls and documentation can be in English.
    MYCR7 to launch
    6 weeks
    Revenue at MYCR7 across all channels
    +120%
    Reviews in the Shopify Partner Directory, rated 5.0
    19
    Orders at Groundies within three days of the US launch
    100+

    Talk to our Düsseldorf team about your label

    Tell us how you sell today and what your own store should do. We tell you how both fit together.

    Request a project reviewView cases

    NICCOS

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