+35% AOV and +22% conversion at Blankroast after migrating from Magento to Shopify Plus
- Industry
- Coffee & manufacturing
- Migration
- Magento to Shopify Plus
- ERP
- weclapp
- Setup
- D2C, B2B, Shopify POS
An established Magento setup needed to become a scalable Shopify Plus architecture.
Blankroast sells coffee with product details that require explanation, repeat customers, B2B enquiries and a need for advice. The new system therefore had to do more than migrate the store: ERP product data had to become usable, reviews and chat had to build trust, and operational processes had to support production, sales and growth.
Replace the existing Magento system
Translate weclapp data into Shopify metafields
Represent specialist coffee attributes clearly
Integrate Reviews.io and Superchat into the customer journey
Plan for B2B, sales representatives and POS from the start
Shopify Plus as the commerce foundation for manufacturing, D2C and B2B.
The migration was planned so Shopify Plus does more than power the new store. It acts as the operational commerce layer between ERP, product data, reviews, customer service and the till at the production site.
Magento replaced cleanly
The new Shopify Plus store replaces the established Magento setup with a maintainable commerce architecture for content, products, checkout and growth.
weclapp as data source
Product information and specialist attributes are mapped from weclapp into Shopify metafields, removing duplicate product-data maintenance.
B2B & sales representatives
The architecture supports B2B requirements, sales-representative processes and future account structures without diluting the D2C experience.
Reviews.io integrated
Reviews are incorporated visibly into purchase decisions and strengthen trust at product and store level.
Superchat connected
Customer communication for advice, service and operational questions is integrated into the new commerce process.
Shopify POS live
Blankroast has been selling with Shopify POS at its own production site since December 2025.
Metafield mapping from weclapp for coffee products that need explanation.
Coffee is defined by detail. The specialist attributes were therefore modelled as structured Shopify metafields rather than hidden in loose text. Product pages, filters, content modules and future automations can all rely on the same data.
Flavour
Roasted hazelnut, milk chocolate
Processing
Washed single origin
Origin
Peru
Variety
100% Arabica, Peru, single origin
Roast level
Maintained as a product metafield
Strength & acidity
Structured for synchronization from weclapp
From platform migration to an operational foundation for growth.
Migration from Magento to Shopify Plus
Structure, page types, product data and checkout moved to a Shopify Plus setup that can be developed faster.
Metafield mapping from weclapp
Flavour profile, origin, variety, processing, roast level, strength and acidity were modelled as structured product data.
B2B and sales-representative logic prepared
The setup allows B2B customers, sales representatives and internal teams to work on the same commerce foundation in future.
Trust and communication integrated
Reviews.io and Superchat support trust, advice and service directly within the new store experience.
Shopify Plus as the foundation for B2B, POS and data-driven development.
With Shopify Plus, Blankroast can continue to develop the customer journey: from the consumer store and sales-representative workflows to Shopify POS at the production site, live since December 2025. The clean data structure makes product communication, advice and automation far more reliable.
Expand B2B
Customer groups, sales-representative processes and individual workflows can be developed further on the Shopify foundation.
Shopify POS in use
The production site has been a point of sale with Shopify POS since December 2025.
Use product data
Metafields provide the foundation for better product pages, advice, filters and future automation.
