Case Study
+35% AOV and +22% conversion at Blankroast after migrating from Magento to Shopify Plus
Blankroast needed a new commerce foundation that brings together D2C, B2B, sales representatives, product data from weclapp and future POS processes at its own production site. NICCOS migrated the store from Magento to Shopify Plus and structured product details as maintainable metafields.
+35%
AOV since migration
+22%
Conversion rate
Shopify Plus
New commerce foundation
POS-ready
Production site prepared
Industry
Coffee & manufacturing
Migration
Magento to Shopify Plus
ERP
weclapp
Setup
D2C, B2B, POS-ready
Starting point
An established Magento setup needed to become a scalable Shopify Plus architecture.
Blankroast sells coffee with product details that require explanation, repeat customers, B2B enquiries and a need for advice. The new system therefore had to do more than migrate the store: ERP product data had to become usable, reviews and chat had to build trust, and operational processes had to support production, sales and growth.
-Replace the existing Magento system
-Translate weclapp data into Shopify metafields
-Represent specialist coffee attributes clearly
-Integrate Reviews.io and Superchat into the customer journey
-Plan for B2B, sales representatives and POS from the start
Architecture
Shopify Plus as the commerce foundation for manufacturing, D2C and B2B.
The migration was planned so Shopify Plus does more than power the new store. It acts as the operational commerce layer between ERP, product data, reviews, customer service and future POS.
Magento replaced cleanly
The new Shopify Plus store replaces the established Magento setup with a maintainable commerce architecture for content, products, checkout and growth.
weclapp as data source
Product information and specialist attributes are mapped from weclapp into Shopify metafields, removing duplicate product-data maintenance.
B2B & sales representatives
The architecture supports B2B requirements, sales-representative processes and future account structures without diluting the D2C experience.
Reviews.io integrated
Reviews are incorporated visibly into purchase decisions and strengthen trust at product and store level.
Superchat connected
Customer communication for advice, service and operational questions is integrated into the new commerce process.
Prepared for POS
The store is ready for a future Shopify POS rollout at the company's own production site.
Product data
Metafield mapping from weclapp for coffee products that need explanation.
Coffee is defined by detail. The specialist attributes were therefore modelled as structured Shopify metafields rather than hidden in loose text. Product pages, filters, content modules and future automations can all rely on the same data.
Flavour
Roasted hazelnut, milk chocolate
Processing
Washed single origin
Origin
Peru
Variety
100% Arabica, Peru, single origin
Roast level
Maintained as a product metafield
Strength & acidity
Structured for synchronization from weclapp
Implementation
From platform migration to an operational foundation for growth.
01
Migration from Magento to Shopify Plus
Structure, page types, product data and checkout moved to a Shopify Plus setup that can be developed faster.
02
Metafield mapping from weclapp
Flavour profile, origin, variety, processing, roast level, strength and acidity were modelled as structured product data.
03
B2B and sales-representative logic prepared
The setup allows B2B customers, sales representatives and internal teams to work on the same commerce foundation in future.
04
Trust and communication integrated
Reviews.io and Superchat support trust, advice and service directly within the new store experience.
Result
Higher average order value, better conversion and a setup built to grow.
+35%
AOV since migration
+22%
Conversion rate
Shopify Plus
New commerce foundation
POS-ready
Production site prepared
Next chapter
Shopify Plus as the foundation for B2B, POS and data-driven development.
With Shopify Plus, Blankroast can continue to develop the customer journey: from the consumer store and sales-representative workflows to potential POS use at the production site. The clean data structure makes product communication, advice and automation far more reliable.
Expand B2B
Customer groups, sales-representative processes and individual workflows can be developed further on the Shopify foundation.
Activate POS
The production site is already considered as a physical touchpoint in the architecture.
Use product data
Metafields provide the foundation for better product pages, advice, filters and future automation.