Shopify agency Stuttgart for manufacturers selling B2B across borders

    Our team in Stuttgart builds Shopify stores for manufacturers and brands in Baden-Württemberg that sell to business customers in Germany and abroad. We connect the store to the ERP, set up customer-specific prices per country and take responsibility for sign-off, so that orders arrive in the ERP without retyping.
    Request a project reviewSee cases from Baden-Württemberg
    Tracked sessions at Olakala, Stuttgart
    +30%
    Hairshop Pro to launch
    3 months
    19 reviews in the Shopify Partner Directory
    5.0
    Shopify Plus Partner since
    April 2022
    Man looking down wearing a white Olakala cap with a black brim and a white T-shirtMotocross rider in an O'Neal goggle and helmet, then airborne over a crestDog snapping a chew stick from a hand in the gardenBrown leather Groundies Chelsea boots stepping into frame on a concrete floorBlack Freiluftkind slippers in front of a sofa in warm evening lightHands holding a sage-green memory book with the words This is your story on the coverBoy examining a lettuce leaf with the Rabano kids microscopeWoman in profile with voluminous blonde curls, a hand spraying hair spray from above.Tube of Liquid Glass Skin Mask with a silver spatula on a clear gel puddle against a pink background.Bearded man applying an eye serum roll-on under his eye in warm side light.Row of Cianni perfume bottles with black caps on a light reflective surface.Hand holding a vitamin D dropper bottle above a green quilted throw on a sofa.Glass ampoules moving through a filling line in Heel's productionBack view of a woman with a cognac leather backpack in an old-town lane

    Which clients from Stuttgart and the region do we work for?

    Olakala is registered in Stuttgart, and we have looked after its store for several years. Its tracking had grown over time and ran almost entirely in the browser, where ad blockers and browser settings swallow data.

    We rebuilt it with Google Tag Manager, GA4, the Meta Conversions API and server-side tracking on Shopify Plus. The store now records 30 percent more sessions than with the old setup. Read the Olakala case study and the page on tracking setups.

    DoggyBearz in Gerlingen, the town bordering Stuttgart to the west, sells supplementary feed for dogs, and we adapted the theme of its store. O'Neal, a brand for motocross and mountain bike gear, has its European company in Vaihingen an der Enz and is a client as well. Neither project has a published case study.

    How does a German manufacturer take B2B orders from abroad?

    The Stuttgart region is shaped by mechanical engineering, vehicle manufacturing and their suppliers. Many of these companies are mid-sized, sell abroad as well and run the business in an ERP, often SAP. Dealers and customers in other countries order by email, and the sales office enters every order by hand. A store is meant to take over that work, in the customer's language and currency.

    Shopify Plus handles this with company profiles and markets. Each business customer has its own buyers, catalog, price list and payment terms. Each country has its own currency, language and tax treatment. Prices stay in the ERP and are transferred from there, and the order returns with customer number and line items. The pages on Shopify B2B, SAP integration and Shopify internationalization describe the three parts.

    A published example from Baden-Württemberg is Hairshop Pro in Friesenheim. It sells to consumers and has structures for business customers in place. PlentyMarkets remained the product data system after the move to Shopify Plus, and a custom interface synchronises master data, stock, prices and orders. The project took three months, and the conversion rate rose by 35 percent. See the Hairshop Pro case study.

    Is the team on site in Stuttgart?

    Members of our team work in Stuttgart. We hold the workshop on customer prices and interfaces at your premises because sales, order desk and IT need to take part. The company is registered in Breisach am Rhein near Freiburg, also in Baden-Württemberg. Contact us through the contact page.

    Why NICCOS as your Shopify agency in Stuttgart?

    A B2B store is an integration project with a user interface. We start with the ERP and the terms and come to design afterwards.

    • The ERP stays in charge

      PlentyMarkets remained the product data system at Hairshop Pro, and weclapp supplies product attributes at Blankroast.

    • A Stuttgart client for several years

      We look after Olakala on an ongoing basis. The tracking case study is published.

    • Several countries from one store

      MYCR7 went live in the EU and Switzerland at the same time, with euros and francs.

    • An app of our own in the Shopify App Store

      Best Price Indicator (PAngV) is published and can be installed by any merchant.

    Which companies are a fit for our Stuttgart team?

    We fit manufacturers and brands that want business customers to order online while the ERP remains the source for products, prices and customers.

    • Your dealers abroad order by email

      Orders should move into a store that speaks their language and feeds the ERP.

    • Every customer has its own prices

      Terms, tiers and payment terms live in the ERP and should apply in the store.

    • You sell spare parts or accessories

      Customers search by article number and re-order what they know.

    • A consumer brand is growing next to B2B

      Consumers should buy in the same store with their own prices and tone.

    When we are probably not the right fit

    • You need a configurator for plants with a quote and technical approval per order.

    • Your ERP may not be read or written from outside.

    • Sales and IT disagree on whether customers should order online.

    Brands we work for

    • Black embroidered cap next to a net bag of lemons on a stone wallOlakala
    • Light-coloured Labrador with a braided collar in profile looking across a sunny meadowDoggyBearz
    • Motocross rider in white O'Neal gear whipping the bike mid-air and riding through red dustO'Neal

    What do companies ask our Stuttgart team for?

    How does a B2B project on Shopify run?

    1. Record the ordering routes

      We look at how customers order today and what the order desk does with it.

    2. Map the terms

      Customer groups, price lists and payment terms from the ERP are mapped to company profiles and catalogs.

    3. Build the interface

      Products, prices, stock and orders flow through an interface that reports errors and retries.

    4. Pilot with selected customers

      A small group orders first. Their feedback goes into the store before all customers are invited.

    5. Handover to sales

      Order desk and field sales learn to invite customers and to place orders on a customer's behalf.

    What changes when B2B customers abroad order online?

    1. Net prices and VAT

      Business customers in other EU countries with a valid VAT ID are invoiced without German VAT.

    2. Currency

      Price lists can be held per currency so that a Swiss dealer sees francs.

    3. Language

      Product names and technical data need a translation that matches the ERP record.

    4. Delivery terms

      Who pays freight and duties is agreed per customer and shown on the order.

    5. Several buyers per company

      Purchasing, workshop and branch order under one account with their own rights.

    6. Availability

      Stock and delivery time come from the ERP and are shown on the product.

    Projects from Stuttgart, Baden-Württemberg and the Palatinate

    Three published projects from south-west Germany. All figures come from the respective case study.

    View cases

    Questions from manufacturers and exporters

    Do you have people in Stuttgart?

    Yes. Our team in Stuttgart joins workshops and sign-offs at your premises. Development runs across a distributed team. The company is registered in Breisach am Rhein near Freiburg.

    Can Shopify be connected to SAP?

    Yes. Shopify Plus connects to S/4HANA, ECC and Business One. Before we build, we decide which system owns products, prices, customers and orders.

    Can dealers in other countries see prices in their currency?

    Yes. A catalog with its own price list and currency is assigned to the company profile. MYCR7 runs euros and francs in one store.

    How does the store handle VAT for EU business customers?

    The VAT ID is stored on the company profile. Tax is then calculated according to the destination and the customer's status. Your tax advisor confirms the rules, and we configure them.

    Is Shopify suitable for technical products?

    For spare parts, accessories and consumables, yes. For plants that are engineered and quoted per order, a store is the wrong tool, and we say so in the first call.

    Which clients do you have near Stuttgart?

    Olakala is registered in Stuttgart. We also work for DoggyBearz in Gerlingen and O'Neal in Vaihingen an der Enz.
    Hairshop Pro to launch
    3 months
    More tracked sessions at Olakala
    +30%
    Conversion rate at Blankroast
    +22%
    Basket value at Hairshop Pro
    +20%

    Talk to our Stuttgart team about your B2B business

    Tell us which ERP you use and how your customers order today. We tell you what Shopify can map and what it cannot.

    Request a project reviewView cases

    NICCOS

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