GROUNDIES: Migration from OXID and Shopware to Shopify Plus.
- Project duration
- 6 months
- Faster time-to-market from briefing to live
- ~3×
- Cost reduction
- -50%
- Successfully live
- International
- Industry
- Footwear / e-commerce
- Revenue
- Eight figures
- Scope
- OXID (US) and Shopware (international) to Shopify Plus
- Go-live
- 100+ US orders within 3 days of launch
A historically grown system landscape at its limit.
Groundies was running two platforms in parallel: OXID for the US market and Shopware for the international setup. The split created high manual effort, rising costs, and blocked innovation - especially with the US market entry.
High manual effort in operations and support
Rising costs from complex technical dependencies
Very long time-to-market for new features
No A/B testing or structured conversion optimization
Limited transparency in data and analytics
Internationalization not scalable on the old setup
Build the technical foundation for international growth.
Performance
Implement a fast, scalable Shopify Plus setup
Automation
Significantly reduce manual work through targeted integrations
Iteration
Faster feature releases, A/B tests, and CRO
Internationalization
Technical basis for the US market and further global growth
No big setup. One specialized team.
Groundies wanted speed, clarity, and scalability. They chose NICCOS because we work as a focused boutique agency - fast, direct, and without unnecessary layers.
Boutique agency
Focused, without overhead or unnecessary coordination layers
Shopify expertise
Deep know-how combined with process and systems thinking
Clear ownership
One specialized team - one main contact, one outcome
Design, development, and automation from one source.
Brand analysis
Translate the existing corporate identity into a Shopify-ready design system
Theme build
Full rebuild on a solid Shopify theme - maintainable, performant, conversion-ready
Clean architecture
No technical debt - clear, documented code from day one
Tech Stack
- Zendesk
Zendesk
Automated ticket fulfillment
- Workato
Workato
Warehouse and fulfillment integration
Reviews.io (Clearer.io)
Review management
8Returns
Automated returns handling
Klar
Clear, understandable analytics
Pathway Solutions
Automated accounting workflows
VOIDS
Demand forecasting and inventory planning for scalable commerce operations.
Measurable impact - right after the US launch.
- Faster time-to-market from briefing to live
- ~3×
- Cost reduction by consolidating two platforms
- -50%
- US orders within 3 days of launch
- 100+
- Revenue forecast revised significantly upward
- 2026
“That was the calmest launch we’ve ever had.”
Carolin Kampik
Director Data & Technology, Groundies
A technical foundation for the next chapter.
Consolidating OXID and Shopware on Shopify Plus gives Groundies a foundation for faster iteration, international scale, lower cost, and data-driven decisions. The US launch was the first milestone; International followed 60 days later.
Faster development through a clean Shopify architecture
International scale through a modular setup
Cost reduction by consolidating two platforms
Data-driven decisions through solid analytics
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