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    BlumeIdeal: Migration from Shopware to Shopify Plus.

    Migration of a leading DACH online florist - without cutover, with gift configurator, JTL Worker Cloud, Recharge, and Chatarmin.
    Bouquet of orange roses against a light background
    Go-live
    50 days
    Conversion rate
    +33%
    AOV via upsells
    +29%
    Order loss; DNS switch about 5 minutes
    0
    Industry
    Online flower delivery / e-commerce
    Previous platform
    Shopware 5
    Timeline
    50 days
    Stack
    Shopify Plus · JTL Worker Cloud · Recharge · Chatarmin

    Shopware 5 held back growth and conversion.

    Years of customizations, plugins, and workarounds made Shopware 5 hard to maintain and unstable at seasonal peaks like Valentine’s or Mother’s Day.

    • High maintenance in day-to-day operations

    • Limited support for date and gift logic

    • Performance issues at seasonal peaks

    • Heavy reconciliation between shop, JTL Worker Cloud, and logistics

    The right platform for high-volume floral commerce.

    • Stability

      Scale through peak demand without outages

    • Less maintenance

      Hosted platform - Shopify handles updates, security, and performance

    • Flexibility

      Custom logic via metafields, scripts, and APIs

    • Speed

      Ship features, landing pages, and campaigns faster

    • Pink and white roses in a bouquet, close-upBlumeIdeal
    • Pink ranunculus and lisianthus in a white vase against a linen wallBlumeIdeal
    • Colourful meadow bouquet with sunflower, chamomile and alstroemeria in front of a wooden wallBlumeIdeal

    Gift & greeting card configurator.

    Customers can add a personal message, choose a delivery date, and see contextual upsells - all in one flow.

    • Base product

      Start from a bouquet selection

    • Add-ons

      Vase, chocolates, candle, and more in one click

    • Greeting card

      Personal message inside the configurator

    • Upsells

      Contextual recommendations - AJAX, no full page reload

    Delivery on the chosen date - automatic and reliable.

    Customers only see dates that are logistically possible. Calendar, cut-off times, and JTL Worker Cloud availability are combined in real time.

    • Calendar-based

      Date picker in the checkout flow

    • Auto blocking

      Weekends and holidays blocked automatically

    • Cut-off times

      Order today → earliest delivery calculated automatically

    • JTL Worker Cloud

      Sync with warehouse availability through the JTL Worker

    Multiple systems. One seamless experience.

    • Shopify Plus
    • JTL Worker Cloud
    • Recharge
    • Chatarmin
    • GraphQL API

    Measurable results after 50 days.

    Go-live without cutover; DNS switch in about 5 minutes
    50 days
    Higher conversion vs. Shopware
    +33%
    Higher basket value via configurator upsells
    +29%
    Open orders and complete order history migrated seamlessly
    Stable

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