CASE STUDY
BlumeIdeal - Shopware to Shopify Plus with gift configurator.
Migration of a leading DACH online florist - without cutover, with gift configurator, JTL Worker Cloud, Recharge, and Chatarmin.
50 days
Go-live
+33%
Conversion rate
+29%
AOV via upsells
0
Order loss; DNS switch about 5 minutes
Industry
Online flower delivery / e-commerce
Previous platform
Shopware 5
Timeline
50 days
Stack
Shopify Plus · JTL Worker Cloud · Recharge · Chatarmin
STARTING POINT
Shopware 5 held back growth and conversion.
Years of customizations, plugins, and workarounds made Shopware 5 hard to maintain and unstable at seasonal peaks like Valentine’s or Mother’s Day.
-High maintenance in day-to-day operations
-Limited support for date and gift logic
-Performance issues at seasonal peaks
-Heavy reconciliation between shop, JTL Worker Cloud, and logistics
WHY SHOPIFY PLUS
The right platform for high-volume floral commerce.
Stability
Scale through peak demand without outages
Less maintenance
Hosted platform - Shopify handles updates, security, and performance
Flexibility
Custom logic via metafields, scripts, and APIs
Speed
Ship features, landing pages, and campaigns faster
CORE FEATURE
Gift & greeting card configurator.
Customers can add a personal message, choose a delivery date, and see contextual upsells - all in one flow.
Base product
Start from a bouquet selection
Add-ons
Vase, chocolates, candle, and more in one click
Greeting card
Personal message inside the configurator
Upsells
Contextual recommendations - AJAX, no full page reload
DATE LOGIC
Delivery on the chosen date - automatic and reliable.
Customers only see dates that are logistically possible. Calendar, cut-off times, and JTL Worker Cloud availability are combined in real time.
Calendar-based
Date picker in the checkout flow
Auto blocking
Weekends and holidays blocked automatically
Cut-off times
Order today → earliest delivery calculated automatically
JTL Worker Cloud
Sync with warehouse availability through the JTL Worker
TECH STACK
Multiple systems. One seamless experience.
Shopify Plus
JTL Worker Cloud
Recharge
Chatarmin
GraphQL API
RESULTS
Measurable results after 50 days.
50 days
Go-live without cutover; DNS switch in about 5 minutes
+33%
Higher conversion vs. Shopware
+29%
Higher basket value via configurator upsells
Stable
Open orders and complete order history migrated seamlessly
“I can only recommend Niccos - highly motivated, extremely fast execution, and customization was never an issue. Thanks to Niccos we migrated from Shopware smoothly; it was one of the best decisions of the year.”
- Sebastian Braas, Managing Director, BlumeIdeal
