Gusti Leder: Migration from Shopware to Shopify Plus.

European leather brand - custom engraving app, ERP integration, Shopify Markets for DACH, France, the UK, and further European markets.

Woman wearing a brown leather roll-top backpack in front of a sandstone wall

Go-live: 8 weeks
DACH, FR & UK focus: EU
Conversion rate: +45%
Products migrated: 1,000+

Industry: Handcrafted leather goods / e-commerce
Previous platform: Shopware
Timeline: 8 weeks
Stack: Shopify Plus · Shopify Markets · ERP REST API · Custom app

Traditional craft, limited digital infrastructure.

Gusti Leder is known for sustainable, handcrafted bags and accessories. Shopware worked but slowed growth: slow processes, limited scalability, and fragmented internationalization.

No complex engraving configurator on the PDP
Manual discount and voucher handling without a central system
No unified ERP for stock, orders, and returns
Limited internationalization in Shopware
Reliable migration required for 1,000+ products

An integrated commerce platform for global growth.

Migration
Full Shopware → Shopify Plus migration without data loss
Engraving configurator
Custom app with live preview on the product page
Discount system
Central management of discounts, vouchers, and promos
ERP integration
Automation for stock, orders, and returns
Internationalization
Shopify Markets setup for DACH, France, the UK, and further European markets
Product migration
Reliable migration of 1,000+ products from Shopware

Engraving configurator with live preview.

A bespoke Shopify app powers the engraving option and lets customers personalize leather goods on the PDP with real-time preview - no leaving the page.

Live preview
Engraving shown on the product image in real time - no reload
Custom Shopify app
Built in-house - full control, no third-party lock-in
PDP integration
Seamlessly embedded without breaking the purchase flow
Scalable
Works across all engravable SKUs

DACH, France, the UK, and further markets. One platform.

Shopify Markets set Gusti Leder up for DACH, France, the UK, and further European markets with local tax, currency, and domain logic - centrally manageable instead of fragmented Shopware workarounds.

Local taxes
Automatic tax calculation per country
Multi-currency
Conversion and local price display
Domains
Country-specific domains and languages

A third-party till system, connected.

In physical retail, Gusti Leder works with a connected till system from a third-party provider. Shopify POS is not part of this project.

Till system
The shop runs a connected till system from a third-party provider
Data foundation
Product, customer, and order data are structured in Shopify Plus
Scope
Shopify POS is not part of the project

Migration, ERP, and performance as one program.

Data migration
Migration of 1,000+ products plus relevant customer and order data from Shopware.
Discount engine
Discount and voucher logic mapped into Shopify so promotions can be managed more centrally.
ERP integration
REST API with real-time stock, orders, and returns.
Custom theme
Performance-focused theme for speed, UX, and brand.
SEO & redirects
Full URL mapping with 301s for a clean SEO transition.
QA & launch
End-to-end testing: checkout, payments, configurator, and ERP-relevant flows - live in under 8 weeks.