CASE STUDY
Gusti Leder - Shopware to Shopify Plus with engraving configurator.
European leather brand - custom engraving app, ERP integration, Shopify Markets for DACH, France, the UK, and further European markets.
8 weeks
Go-live
EU
DACH, FR & UK focus
+45%
Conversion rate
1,000+
Products migrated
Industry
Handcrafted leather goods / e-commerce
Previous platform
Shopware
Timeline
8 weeks
Stack
Shopify Plus · Shopify Markets · ERP REST API · Custom app
STARTING POINT
Traditional craft, limited digital infrastructure.
Gusti Leder is known for sustainable, handcrafted bags and accessories. Shopware worked but slowed growth: slow processes, limited scalability, and fragmented internationalization.
-No complex engraving configurator on the PDP
-Manual discount and voucher handling without a central system
-No unified ERP for stock, orders, and returns
-Limited internationalization in Shopware
-Reliable migration required for 1,000+ products
OBJECTIVES
An integrated commerce platform for global growth.
Migration
Full Shopware → Shopify Plus migration without data loss
Engraving configurator
Custom app with live preview on the product page
Discount system
Central management of discounts, vouchers, and promos
ERP integration
Automation for stock, orders, and returns
Internationalization
Shopify Markets setup for DACH, France, the UK, and further European markets
Product migration
Reliable migration of 1,000+ products from Shopware
CORE FEATURE
Engraving configurator with live preview.
A bespoke Shopify app powers the engraving option and lets customers personalize leather goods on the PDP with real-time preview - no leaving the page.
Live preview
Engraving shown on the product image in real time - no reload
Custom Shopify app
Built in-house - full control, no third-party lock-in
PDP integration
Seamlessly embedded without breaking the purchase flow
Scalable
Works across all engravable SKUs
INTERNATIONALIZATION
DACH, France, the UK, and further markets. One platform.
Shopify Markets set Gusti Leder up for DACH, France, the UK, and further European markets with local tax, currency, and domain logic - centrally manageable instead of fragmented Shopware workarounds.
Local taxes
Automatic tax calculation per country
Multi-currency
Conversion and local price display
Domains
Country-specific domains and languages
OUTLOOK
Retail integration as phase 2.
Shopify POS is planned as an expansion path for Gusti Leder, but it is not part of the confirmed live scope. The migration creates the technical basis for later retail processes.
Phase 2
Retail processes are treated separately from the confirmed launch scope
Data foundation
Product, customer, and order data are structured in Shopify Plus
Expansion path
Retail features can be assessed and added on top of the new setup
DELIVERY
Migration, ERP, and performance as one program.
01
Data migration
Migration of 1,000+ products plus relevant customer and order data from Shopware.
02
Discount engine
Discount and voucher logic mapped into Shopify so promotions can be managed more centrally.
03
ERP integration
REST API with real-time stock, orders, and returns.
04
Custom theme
Performance-focused theme for speed, UX, and brand.
05
SEO & redirects
Full URL mapping with 301s for a clean SEO transition.
06
QA & launch
End-to-end testing: checkout, payments, configurator, and ERP-relevant flows - live in under 8 weeks.
RESULTS
Measurable results after 8 weeks.
8 weeks
Go-live without disrupting daily operations
+45%
Conversion from UX and configurator improvements
EU
DACH, France, the UK, and further European markets
1,000+
Products migrated into the new Shopify setup
Fewer support tickets
More stable ERP and shop processes reduce manual work
Future-proof stack
Scalable base for more markets and international rollout
