CASE STUDY
+35% conversion from migrating commerce from Plentymarkets to Shopify Plus.
HAIRSHOP pro: professional hair and care retail with a B2C storefront and B2B structures in the backend - after moving from Plentymarkets to Shopify Plus with Plentymarkets as PIM.
3 months
Project duration
+35%
Conversion rate
+20%
AOV from bundles and cart upsells
PIM + shop
Cleanly decoupled
Industry
Beauty & haircare / B2C with B2B structures
Previous platform
PlentyMarkets
Timeline
3 months
Stack
Shopify Plus · PlentyMarkets PIM · Custom API · Figma
STARTING POINT
PlentyMarkets hit functional and structural limits.
Hairshop Pro is an established online shop for professional hair and care products. The PlentyMarkets stack became a bottleneck: limited usability for marketing, heavy catalog upkeep, and few levers for conversion optimization.
-Limited usability for internal marketing teams
-Labor-intensive merchandising with little campaign flexibility
-Few options for targeted conversion optimization
-Limited scalability and weak mobile UX
ARCHITECTURE
PlentyMarkets as PIM. Shopify Plus as storefront.
PlentyMarkets stays the central PIM. The integration syncs product master data, inventory, prices, orders, fulfillment status, and custom fields with Shopify Plus as the performant, conversion-focused storefront.
Flexibility
PIM and storefront can evolve independently - no mutual blocking
Real-time sync
Product data, inventory, prices, orders, fulfillment status, and custom fields are synced
Future-proof
Shopify Plus can grow without touching the PIM
PROJECT GOALS
Performance and usability first.
Conversion
Lift conversion through optimized journeys and UX
AOV
Raise average order value with cross- and upsell
Usability
Simplify Shopify admin for teams - less dev dependency
Decoupling
Separate PIM and storefront for independent iteration
DELIVERY
5 steps. 3 months. Go-live.
01
Decouple PIM & storefront
PlentyMarkets remains PIM; automated sync feeds Shopify in real time.
02
UX/UI rebuild
Modern responsive design in Figma - conversion and mobile usability from the ground up.
03
Shopify Plus setup & migration
Full migration of products, variants, customers, pricing, payments, and taxes.
04
CRO features
Volume discounts, bundles, optimized checkout, sticky CTAs - native to the theme.
05
Team enablement
Shopify tuned for marketing: campaigns, promos, and assortment managed independently.
RESULTS
Measurable lift after 3 months.
+35%
Conversion uplift after launch
+20%
AOV from bundle concept and cart upsells
Faster
Much quicker updates to promo pages and campaigns
Team
High satisfaction thanks to intuitive admin
OUTLOOK
Shopify Plus as the foundation for further growth.
With Shopify Plus as storefront and PlentyMarkets as PIM, Hairshop Pro is set up for fast iteration without system breaks - next expansions are already planned.
Internationalization
New markets and languages on the existing Shopify Plus stack
B2B structures
B2B structures are set up in the backend; B2B customers currently use the same storefront as B2C
Personalization
More UX personalization based on customer data and behavior
