Tight timeline
Migration, redesign and data transfer had to be completed in 90 days without disrupting revenue.
CASE STUDY
Mintkind: Shopware 6 to Shopify Plus including redesign
From discovery to go-live in 90 days: a complete migration with a new storefront design, secure data transfer and full content autonomy for the Mintkind team.
90 days
Discovery to go-live
Shopware 6
Previous platform
Shopify Plus
New platform
No downtime
Coordinated launch
Client
Mintkind GmbH
Company
Part of Celebrate Company
Industry
Stationery & memory products
Project
Migration & redesign
STARTING POINT
An emotional brand held back by its commerce setup.
Mintkind, the Hamburg family brand for carefully designed memory books and gifts, ran its online store on Shopware 6. High technical maintenance, slow content and campaign cycles and limited flexibility were holding back its growth-focused D2C business.
The goal was a platform the team could operate independently and quickly, without developer dependency, paired with a storefront that fully expresses Mintkind’s emotional brand world.
THE CHALLENGE
Migration, redesign and SEO within a tightly managed 90-day project.
High design standards
The pastel visual world and thoughtful product staging were translated into a distinct, conversion-oriented storefront.
Complete data migration
Products, customer accounts and order history had to be transferred from Shopware 6 with clean mappings.
SEO protection
Existing organic rankings were protected through a complete URL and redirect strategy.
THE SOLUTION
A fixed-price migration with a binding timeline and clear milestones.
01
Discovery & architecture
Review of the existing setup, definition of the Shopify Plus target architecture and a binding project plan.
02
Redesign & theme
A new on-brand theme with emotional imagery, clear product presentation and a conversion-oriented purchase journey.
03
Data migration
Transfer of products, customer accounts and order history with clean mapping of all legacy data.
04
SEO & go-live
A complete redirect strategy and coordinated launch without downtime during ongoing operations.
CONTENT & COMMERCE
Landing pages, campaigns and merchandising without developer dependency.
Content management now sits fully with the Mintkind team. Landing pages, campaigns and assortment changes can be maintained and published directly in Shopify. The redesign carries the brand consistently from navigation through to the product detail page.
TECH STACK
Partners and systems in the project.
RESULT
Launched on time and built for continuous improvement.
✓Go-live after 90 days within the agreed timeline and budget
✓A new storefront design that carries the Mintkind brand world
✓Products, customer accounts and order history fully migrated
✓Full content autonomy for the internal team
✓Organic visibility protected through the complete SEO migration
✓Ongoing development and CRO retainer with regular business reviews
