Mintkind: Migration from Shopware 6 to Shopify Plus.

From discovery to go-live: a complete migration with a new storefront design, secure data transfer and full content autonomy for the Mintkind team.

Boy holding his Mintkind friendship book in front of his face

Client: Mintkind GmbH
Company: Part of Celebrate Company
Industry: Stationery & memory products
Project: Migration & redesign

An emotional brand held back by its commerce setup.

Mintkind, the Hamburg family brand for carefully designed memory books and gifts, ran its online store on Shopware 6. High technical maintenance, slow content and campaign cycles and limited flexibility were holding back its growth-focused D2C business.

The goal was a platform the team could operate independently and quickly, directly in Shopify, paired with a storefront that fully expresses Mintkind’s emotional brand world.

Migration, redesign and SEO in a coordinated project.

Tight timeline
Migration, redesign and data transfer had to be completed during ongoing operations.
High design standards
The pastel visual world and thoughtful product staging were translated into a distinct, conversion-oriented storefront.
Complete data migration
Products, customer accounts and order history had to be transferred from Shopware 6 with clean mappings.
SEO protection
Existing organic rankings were protected through a complete URL and redirect strategy.

A fixed-price migration with a binding timeline and clear milestones.

Discovery & architecture
Review of the existing setup, definition of the Shopify Plus target architecture and a binding project plan.
Redesign & theme
A new on-brand theme with emotional imagery, clear product presentation and a conversion-oriented purchase journey.
Data migration
Transfer of products, customer accounts and order history with clean mapping of all legacy data.
SEO & go-live
A complete redirect strategy and coordinated launch with a coordinated cutover during ongoing operations.

Mintkind collection page on Shopify Plus

Landing pages, campaigns and merchandising directly in Shopify.

Content management now sits fully with the Mintkind team. Landing pages, campaigns and assortment changes can be maintained and published directly in Shopify. The redesign carries the brand consistently from navigation through to the product detail page.