CASE STUDY - TRACKING & WEB ANALYTICS
A clean tracking foundation for reliable, data-based decisions
+30% more tracked sessions through server-side tracking on Shopify Plus - and a much more reliable basis for every marketing decision.
+30%
More tracked sessions
GA4
Clean analytics setup
Meta CAPI
Server-side conversion signals
GTM
Central tracking control layer
Industry
E-commerce / Shopify brand
Platform
Shopify Plus
Service
Tracking & web analytics setup
Stack
GTM, GA4, Meta CAPI, server-side tracking
OVERVIEW
A long-term Shopify partnership with a reliable data foundation.
Niccos has supported Olakala as a long-term Shopify partner for several years. Over time, we developed a shared understanding of the shop, the assortment, and the operational details that matter day to day. Performance marketing needs clean data: every budget decision, channel assessment, and optimization is only as good as the tracking behind it.
STARTING POINT
Historically grown tracking with too many gaps.
As with many shops, the tracking setup had grown over time and was largely client-side. That works - until it does not.
-Data loss from browser restrictions, iOS updates, and ad blockers.
-Incomplete conversion handoff to Meta and Google.
-A data base that could not be fully trusted for important budget decisions.
SOLUTION
Rebuilt pragmatically - without over-engineering.
We rebuilt the full tracking setup cleanly: pragmatic, but with the depth required for reliable marketing decisions.
Google Tag Manager
GTM set up as the clean central control layer for tags, triggers, and events.
Google Analytics 4
GA4 configured correctly, including the relevant e-commerce events.
Meta Conversions API
Meta setup including server-side handoff for more reliable conversion signals.
Server-side tracking
Server-side tracking for Shopify Plus to minimize data loss and improve signal quality.
Events & attributes
Events and attributes structured so data can be analyzed cleanly once it arrives.
RESULTS & IMPACT
More data. More confidence. Better decisions.
+30%
Tracked sessions compared with the previous setup
More precision
For performance and budget decisions
More trust
In the marketing numbers
Faster
Better-founded day-to-day decisions
TAKEAWAY
Tracking is not an end in itself.
A clean tracking foundation is what makes every marketing euro measurable. For Olakala, that foundation is now in place.
