OLAKALA: Server-side tracking on Shopify Plus.
- Industry
- E-commerce / Shopify brand
- Platform
- Shopify Plus
- Service
- Tracking & web analytics setup
- Stack
- GTM, GA4, Meta CAPI, server-side tracking
A long-term Shopify partnership with a reliable data foundation.
NICCOS has supported Olakala as a long-term Shopify partner for several years. Over time, we developed a shared understanding of the shop, the assortment, and the operational details that matter day to day. Performance marketing needs clean data: every budget decision, channel assessment, and optimization is only as good as the tracking behind it.
Historically grown tracking with too many gaps.
As with many shops, the tracking setup had grown over time and was largely client-side. That works - until it does not.
Data loss from browser restrictions, iOS updates, and ad blockers.
Incomplete conversion handoff to Meta and Google.
A data base that could not be fully trusted for important budget decisions.
Rebuilt pragmatically - without over-engineering.
We rebuilt the full tracking setup cleanly: pragmatic, but with the depth required for reliable marketing decisions.
Google Tag Manager
GTM set up as the clean central control layer for tags, triggers, and events.
Google Analytics 4
GA4 configured correctly, including the relevant e-commerce events.
Meta Conversions API
Meta setup including server-side handoff for more reliable conversion signals.
Server-side tracking
Server-side tracking for Shopify Plus to minimize data loss and improve signal quality.
Events & attributes
Events and attributes structured so data can be analyzed cleanly once it arrives.
Tracking is not an end in itself.
A clean tracking foundation is what makes every marketing euro measurable. For Olakala, that foundation is now in place.
