CASE STUDY
Magento to Shopify Plus at Sirocco with a +25% conversion lift.
The Swiss premium tea and coffee brand moves to Shopify Plus - with +25% conversion rate, 40,000+ customer records, complete order history, UX continuity, and Sirocco Club structures.
12 weeks
Project duration
40,000+
Customer records migrated
+25%
Conversion rate
History
Complete order history
Industry
Premium tea & coffee / Switzerland
Previous platform
Magento
Timeline
12 weeks
Stack
Shopify Plus · Custom app · Klaviyo · Sirocco Club
STARTING POINT
Magento - powerful, but heavy to maintain.
Sirocco is a Swiss brand for exclusive tea and coffee. Magento had grown complex - increasingly costly to maintain and limiting further growth across B2C and B2B requirements.
-High maintenance from complex Magento architecture
-Limited scalability for B2C growth and B2B requirements
-Little flexibility for new retention features
-No modern loyalty/club experience for the community
PROJECT GOALS
Future-proof and scalable - without friction for existing customers.
Data migration
40,000+ customer records and complete order history - complete and safe
UX continuity
Recreate the familiar experience so returning customers feel at home
Sirocco Club
Login with club benefits, newsletter integration, and loyalty-discount logic
B2B structures
Foundation for B2B requirements without overstating the live scope
DELIVERY
Structured. Thoughtful. In 12 weeks.
01
System audit & data mapping
Structured analysis of Magento data, product logic, and customers for a stable Shopify import.
02
UX/UI transfer
Existing design rebuilt 1:1 in Liquid, responsive - no visual or functional breaks.
03
Sirocco Club & login
Sirocco Club structures for registration, customer communication, and newsletters.
04
Product structure & configurators
Variants, bundles, and gift sets modeled cleanly in Shopify.
05
B2B structures
Technical foundation for B2B requirements inside the Shopify Plus setup.
06
Launch & training
Go-live with redirects, DNS, monitoring, and handover training.
CORE FEATURE
Sirocco Club structures for retention.
A central element of the new shop is the Sirocco Club structure for registration, customer communication, and recurring benefits. Live club features are only described where the scope is confirmed.
Login structure
Customer accounts create the foundation for club communication
Club communication
Registered customers can be addressed through dedicated touchpoints
Newsletter integration
Custom app to manage and automate club newsletters
Expansion path
Further club benefits can be added based on confirmed requirements
RESULTS
Stable migration. Clean data foundation.
40,000+
Customer records plus complete order history migrated
+25%
Conversion rate after launch on Shopify Plus
History
Complete order history in the new Shopify setup
Scalable
Setup prepared for D2C growth and further B2B requirements
UX continuity
Returning customers navigate immediately - no transition friction
Lower maintenance
No self-hosted core - Shopify handles updates, security, and performance
OUTLOOK
A platform that grows with Sirocco.
Post-launch iteration driven by feedback and analytics. The new stack brings stability and flexibility for what’s next.
A/B testing
Data-driven CRO from real user behavior
SEO
Technical SEO and content architecture for durable visibility
Feature expansion
Club features, B2B expansion, and new personalization solutions
