Relaunch, bundles and subscription expansion on Shopify Plus
- Industry
- Beauty & cosmetics
- Project
- Relaunch on Shopify Plus
- Region
- DACH with international expansion
- Focus
- Subscriptions, bundles, smart upsells
Beauty commerce needs routines, trust and a fast purchase journey.
The relaunch was about more than a new front end. The store had to bring together subscription purchases, product sets, intelligent recommendations and a high-performance cart drawer. At the same time, the architecture had to work across DACH and prepare for international expansion.
Shopify Plus as a scalable commerce foundation
Subscriptions for recurring beauty routines
Smart upsells for relevant complementary products
A new cart drawer for faster purchase decisions
Bundles and internationalization planned from the start
A Shopify Plus relaunch for more repeat purchases, larger baskets and international scale.
The new store architecture combines conversion UX with operational scalability: subscription flows, bundle mechanics, upsell logic and the cart drawer work as one system instead of a collection of add-ons.
Shopify Plus relaunch
The new store was built as a scalable Shopify Plus foundation that connects content, product logic, checkout and growth initiatives.
Subscriptions expanded
Recurring purchases became a core commerce building block, making it easier for customers to replenish favourite products regularly.
Smart upsells
Targeted product recommendations support larger baskets without making the purchase journey unnecessarily complex.
New cart drawer
The cart became a fast, conversion-oriented drawer that brings recommendations, bundles and checkout entry together.
Bundle logic
Bundles were structured as a growth lever for routines, sets and complementary products.
Ready for internationalization
The DACH launch was designed so additional markets, languages and localized commerce requirements can follow.
From the new store foundation to growth mechanics in the cart.
Relaunch on Shopify Plus
Design, UX, product presentation and the technical store structure moved to a modern Shopify Plus architecture.
Subscription system integrated
Subscription flows were prepared for repeat purchases and embedded into the product and checkout journey.
Cart drawer redesigned
The new cart drawer makes the basket, smart upsells and checkout entry faster to access.
Bundles and internationalization
Bundle logic and the DACH launch were implemented so future expansion does not have to start from scratch.
Shopify Plus as the foundation for DACH, international markets and recurring revenue.
The relaunch allows Svenja Walberg to develop growth initiatives more deliberately: subscription models, bundle campaigns, cart upsells and internationalization all use the same commerce foundation.
Expand subscriptions
Subscription flows can be connected more closely to product routines and customer retention.
Scale bundles
Sets and routines create new campaign, gifting and basket-building opportunities.
Prepare internationalization
The DACH foundation remains ready for additional languages, markets and localized commerce requirements.
